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An Introduction to Web Analytics

Talking about the basics of web analytics, terms explained, what they can tell us, and how to use Google Analytics on your website to learn more about your users.
by

pen lister

on 28 June 2010

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Transcript of An Introduction to Web Analytics

What ARE Web Analytics? An Introduction to Web Analytics What did they do when they arrived on your site?
How long did they spend on your site?
Which pages did they look at?
Where did they leave your site?
Why did they leave your site? Statistics: What's hot and what's not
(on your website) User information
Tracking and measuring Who is coming to your website?
When did they come?
Why did they come?
Where did they come from? New Terminology

New Concepts Unique visitors
Page views
Bounce Rates
Search terms
Keywords
Referrals
Demographics DEMOGRAPHICS DEMOGRAPHICS where is your visitor located?
how old are they?
are they male or female?
what is their earning bracket?
what about websites that are to your website? SIMILAR we can learn things about our


from OTHER websites...


...as well as our own website GOOGLE AD PLANNER GOOGLE TRENDS Can you find out? Unique visitors
Page views
Bounce Rates
Search terms
Keywords
Referrals every visitor is a different 'user'
which pages get looked at, how much
the rate visitors leave a webpage
terms people use to find stuff
in this context, the same as search terms*
where your visitor came from *keywords are also METADATA! but that's for another day (in the same or relevant business to us) potential customers ISP connection speed
ISP Provider
Browser
Operating System
Screen resolutions or colors
Java or Flash installed ISP connection speed
ISP Provider
Browser
Operating System
Screen resolutions or colors
Java or Flash installed how fast is their internet connection
who is providing their connection
Firefox? IE? Safari? Opera?Chrome?
Mac, PC, iPhone, Android....
1024.../1280.../320...?? colors???
Java or Flash enabled
(eh??) three of the most useful things Google ever made GOOGLE ANALYTICS GOOGLE AD PLANNER GOOGLE TRENDS GOOGLE ANALYTICS all the statistics you could ever want a real insight into how to plan ad campaigns
AND a lot of demographic information information about websites and search terms:
languages
countries and cities
traffic Let's take a look...
Facebook Page Insights

Email Campaign Analytics Facebook Page Insights

Email Campaign Analytics Statistics on Facebook Page use Statistics on Email 'behaviour'
Full transcript