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Persuasive Vocabulary

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by

Tracy Smith

on 21 February 2017

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Transcript of Persuasive Vocabulary

Persuasive Vocabulary
Forms of persuasive text:
Opinion Column - opinion of the author (staff member) - uses the word "I"
Editorial - opinion of the editor or publisher - uses the words "we" and "our"
Speech
Letter/email
Commercial/online ad
Print ads - magazines or newspapers
Political cartoons/ads
the basics
Author's Position (premise, contention, claim) - main point of view of the text; author states their main argument
Critic - someone opposed to the author's position
Refute - prove that something is wrong or false
Supporting Detail - statements that give more detail to support the author's position
loaded language:
words with strong positive or negative associations
Purr Words/Glittering Words - words that make people feel good about the topic (example - The
fresh
and
delicious
taste of Bluebell is
unforgettable
.)

Snarl Words - words that make people react negatively (example - My opponent is
sneaky
and
unreliable
.)

Weasel Words - words that create a meaningful impression, when really only a vague claim has been communicated (example - Jack's Shoe Repair will make your boots
almost
like new.)
leading questions
Implies that a certain answer should be given; points the reader in the direction the author wants them to go.

Example - "Don't you agree that Councilman Smith is more credible than Councilman Jones?"

The first part of the question suggests that the reader should agree with the author's opinion of Councilman Smith.
false assumption / premise
Incorrect thinking that forms the basis of an argument; line of reasoning that can lead to wrong results.

Example - My science class is easy, and my friend who is in chemistry says her class is so easy it is boring, so all science-oriented classes are easy.
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