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Transcript of Persuasive Vocabulary
Forms of persuasive text:
Opinion Column - opinion of the author (staff member) - uses the word "I"
Editorial - opinion of the editor or publisher - uses the words "we" and "our"
Print ads - magazines or newspapers
Author's Position (premise, contention, claim) - main point of view of the text; author states their main argument
Critic - someone opposed to the author's position
Refute - prove that something is wrong or false
Supporting Detail - statements that give more detail to support the authors position
words with strong positive or negative associations
Purr Words/Glittering Words - words that make people feel good about the topic (example - The
taste of Bluebell is
Snarl Words - words that make people react negatively (example - My opponent is
Weasel Words - words that create a meaningful impression, when really only a vague claim has been communicated (example - Jack's Shoe Repair will make your boots
Implies that a certain answer should be given; points the reader in the direction the author wants them to go.
Example - "Don't you agree that Councilman Smith is more credible than Councilman Jones?"
The first part of the question suggests that the reader should agree with the author's opinion of Councilman Smith.
false assumption / premise
Incorrect thinking that forms the basis of an argument; line of reasoning that can lead to wrong results.
Example - Silent movies are black and white.
Pandas are black and white.
Pandas must be silent movies.