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Strategic Management

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by

Abdur Rehman

on 4 January 2013

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Transcript of Strategic Management

Founded in 1919 by Jack Cohen as Market Stalls

'Tesco' first appeared in 1924

Over 100 Tesco store by 1939

Diversified geographically and in new areas
Books
Clothing
Electronics
Furniture
Petrol and software
Financial services
Telecoms and music "Pile 'em high, Sell 'em cheap" Largest retailer involved in food and non-food business

Through stores and website

Geographical operations
UK
Europe
Asia
US Company Analysis Strategic Analysis Abdur Rehman
Affan Aijaz
Ammara Saleem
Umair Khan Outline Introduction

Company analysis

Company financial analysis Introduction UK's leading food and grocery retailer

Headquartered in UK

Almost 500,000 employees

14 markets across Europe, Asia and North America TESCO UK 3054 CHINA 120 SOUTH KOREA 475 42,248M 1,311M 5,339M Across wide social group 500 stores 2,500 stores 15 years Future Plans
Baby stores
Goods for babies and toddlers Banking Segment
Tesco Bank
Profit increase (13.6%) Corporate Strategy Broadening the scope of company's business

Enable strong sustainable long-term growth

Following customers into large expanding markets at home Tesco's 7 part strategy 1) To grow UK core

2) To be an outstanding international retailer in stores and online

3) To be as strong in everything we sell as we are in food

4) To grow retail services in all our markets Tesco's 7 part strategy 5) To put our responsibilities to the communities we serve at the heart of what we do

6) To be a creator of highly valued banks

7) To build our team so that we create more value Tesco PLC - Value Chain Analysis Tesco PLC- Ansoff Matrix Porters Five Forces Model
Food Retailing Commission

Financial Services Authority

World Trade Organization (WTO) Legislative Factors Socially Responsible

Energy Efficient

Fat Tax Environmental Factors Beneficial for both Customer & Company -Homeplus

Efficient Customer Response

Tesco utilizes the following technologies
Wireless devices
Intelligent scale
Electronic shelf labeling
Self check-out machine
Radio Frequency Identification (RFID). Technological Factors Economic factors are of concern to Tesco, because they are likely to influence demand, costs, prices and profits.

Recession in UK and rest of the world. Economic Factors Highly Influenced by the Political and Legislative Conditions of various Countries

Employment Legislation's

EU & Singapore Free Trade Deal Political Factors Tesco PLC- PESTEL Analysis Financial Performance Transnational Strategy Tesco PLC- Global Strategies Customer Buying Trends- One Stop Option

Health & Diet Conscious Customers

Private Label Products Social Factors Tesco PLC- SWOT Analysis Transational Strategy Financial Analysis Financial Performance Conclusion of Financial Comparison Comparison of Profitability Ratios Comparison of Liquidity Ratios Financial performance of
Tesco VS Morisson Thank you for your attention! Offering roof wall insulation to UK homeowners

Offering recycling facility where customer can recycle waste. Services Tesco Club card

Greener Living Scheme to give consumers advice on environmental issues.

Energy Efficient Marketing and sales
Double Decker buss, use Manchester canal ship and Tesco

Online & Offline Retail Segments

Variety of Store Formats Out bound logistics ERP system has also facilitated the minimization of stock holdings within the company

Product packaging reduction Operations
Constant upgrading of their ordering system, approved vendor lists, and in-store processes to induce effectiveness and efficiency

Relations with suppliers (bargaining power) Inbound activities Value chain analysis of Tesco Creating and Sustaining superior Performance
Linkage of activities with organization competitive position
means for evaluating the activities within and around an organization Value chain analysis
Full transcript