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MeMoree - Business Idea

Detailed description of the project
by

Luigi Cavaliere

on 17 October 2013

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Transcript of MeMoree - Business Idea

The market
Personal digital contents
context
Idea
Business Model /2
How it works
Team
Luigi Cavaliere
Stefano Vettoretto
Roadmap
state of the art
Photos
Texts
Videos
Music
"Infinite" creation of personal digital contents of every moment of the life;
Local storage on a directory structure or throughout specific applications (iPhoto, iMovie, ..);
Movement to external HDs or clouds;
"One day" we'll back to contents of the past again
We want to save all our memories
Too much contents
Low use of contents of the past because we look first at the most recent events
Low level of emotion
Broad sharing on (social) networks;
1to1 sharing;
... with others
We want to know everything about the others (also indirectly)
We want to share everything
Privacy?? Control??
Low use of contents of the past because we look first at the most recent events
Low level of emotion
...on our own
in real life
the value of the information perceived by humans is a function of the time in which the information exists
thanks (or due to) to the internet revolution, the value of information is inversely proportional to the time in which information exists
in internet
Some dilemmas
What about the value of the past?

Objectives
an app

for the management of contents with an
emotional
structure;
create a
sensible
behavior for the digital content collection;
share memorees (memoree = package of different digital contents);
navigate through the memorees, using also
emotions
as criteria.
Scheme
Remember the emotions
Texts
Videos
Music
Photos
content
TAGs (time, place, friend)
emotional TAG
emotional TAG
personal moods
state of relations
time
Expected results
Social mission
Give users the possibility to create a social environment as similar as possible to reality;

The dimension of this kind of social network is not “as wide as possibile” but strictly connect with real behavior of humans in reality;

Users decide the hole cycle of life of a digital contents on the network;

create an environment where users can enrich the information of contents (using emotional tags);
understand the different status of people, hiding (not deleting) inconvenient contents;
relive and to retrace the emotions of the past
local
online
Share memories with friends;
Share (if wanted) both contents and tags.
Someone with whom you share a memory can decide to edit (for his own management) the emotional tags.
Have memorees in common --> comments
Too much contents
TIME
memoree
Texts
Videos
Music
Photos
Products
Not only people
person
business
content
product
emotion
Result
a product is part of a memoree;
non-invasive advertising;
user decides the product (pull).
Users
businesses
know what kind of emotions their products inspired;
show the collection of contents (catalog) structured according to the user's emotions;
advertise through the products of the past;
suggest products according to "emotional" profile of users (push).
$
Businesses
up to 10 products
n. products
free
premium
unlimited
emotional tag on tagged products
only notice
type of
emotion
suggest products
Add suggested products (up to 10 for free accounts, unlimited for premium)
--> (Payment with CPE)
presence on the monthly ranking
Premium business account
Cost per Engagement (CPE) for "sponsored products ads":
2013
2014
First prototype development
hypothesis of startup creation
iOS development
GO
users can tag a (sponsored) product into a memoree, assigning the same emotion of the memoree. Business come to know about the tag and it will pay:
if it wants to know also the type of emotions assigned to a product;
If a user clicks on the sponsored product (he'll be redirected to the business's catalog).
Copyright by Luigi Cavaliere - luigicavaliere@me.com - 3494096007
App (desktop + mobile)
Facebook
Twitter
Instagram
Spotify
Google+
Flickr
Picasa
iPhoto
iMovie
Dropbox
Google Drive
Skydrive
iTunes
annual fee
X
$
Luigi Cavaliere
Date of birth:
Nationality:
Studies:
30/10/1986
Italian
Economics (University of Trento)
MeMoree
causes
effects
causes
effects
The market
photo
video
music
texts
Management
Sharing
Cloud Storage
Evernote
Spotify
SkyDrive
Google Drive
Dropbox
YouTube
Facebook
iTunes
Flickr
Picasa
iPhoto
Instagram
iMovie
Google+
Twitter
iCloud
What about emotions?
What about human relations?
time, place, friend,
emotion
Photos
iCloud
Evernote
place
friend(s)
emotion
cloud storage & sync
add contents
edit tags
create memories
search memories (time, places, friends, emotions)
enjoy (memoree = special video)
share
desktop app
mobile app
Business Model /1
time
memoree
place
friend(s)
emotion
Freemium Model
apps: free
2GB storage
annual fee:
X
$
10gb space
memoree with more than x minutes
limited duration of a memoree (video)
Advertising
integration
Facebook
Twitter
Spotify
YouTube
"shared with memoree"
memoree's related to listening song
Mister X
relations
state of the relations
bad
indifferent
good
Mister Y
Video
Full transcript