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ET - 725: eBooks

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by

Mark Hammons

on 8 October 2012

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Transcript of ET - 725: eBooks

How the future of print is changing how we consume information! The future of "books" Venues for print are changing and it's becoming harder for companies to make money from selling it.

Print will not stay around as long as people want it... it's a factor of the economies of scale in the industry.

(Herther p. 14) Misconception Up from 1% in 2007, eBooks sales account for nearly 20% of revenues. It's predicted that this number will increase to upwards of 80% by 2015.

However, this number will be closer to 50% for academic books due to a smaller base of operations.

(Herther p. 15) More numbers - 64% of publishers are producing eBooks.
- 15% of Americans who suffer from Dyslexia can benefit from eBooks.
- eBooks can help the 3.4 Million Americans who are blind or disabled.
(Abel p. 16) Playing the numbers Traditional publishers are being pushed aside as users have the power to publish on their own. James Franco is publishing his own book direct to Amazon.
(Herther p. 54) Self-publishing By 2015, HTML 5 will saturate the market and promote greater adoption and more inexpensive books.

Apple has redefined the publishing industry with the introduction of the iPad. Leveraging it's functionality can promote greater adoption.

(Abel p. 16, Herther p. 15) The Technology As of Jan 19, 2012, there are 1.5 million iPads currently deployed in US Classrooms.
(Herther p. 52) Saturation More study is needed to truly assess the impact of the eBook domination in libraries.

With one move, Amazon could transform the library world by being the dominate provider in eBook metadata.

This disintermediation could potentially be catastrophic for the library tradition of hundreds of years.

(Herther p. 52-53) Where do Libraries fit? Apple, Amazon, Google, and Facebook are proving to be the dominate parties, both in content and user base. Dominance - Apple has the iPad, distribution model and loyalty.

- Google has the usage and traffic.

- Amazon has the strong customer base and sales numbers.

- Facebook has the people

(Herther p. 51) Dominance In order to stay relevant, traditional book publishers must adapt and evolve.
(Abel p. 16) Evolution Abel, Scott. 2011. "The Takeover of the Book Publishing Industry." Eventdv 24, no. 10: 16. Academic Search Premier, EBSCOhost.

Herther, N. K. (2012). Ebooks Herald the Future of 21st-Century Publishing. Searcher, 20(2), 12-54. References
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