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Team Chester

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by

kelly wright

on 22 April 2010

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Transcript of Team Chester


Andrea Pietka, Eric Brigham, Kelly Wright, Peter Popp, Shaunak Naik TEAM CHESTER Ranked #3 Consistent
+
Competitive
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Conservative
=
CHESTER Metrics WHAT WE DID WELL

Healthy financial statements
Positive NI every round
Healthy contribution margin
High ROS

Maintained responsible leverage ratio

Maintained sweet spot for customer desires

Phased out a product and sold off its capacity

WHAT TO DO DIFFERENTLY

Implement a better demand forecasting strategy

Minimal ROI on automation

Consider buying back shares before round 8

Proactive rather than reactive

Explored more with the practice rounds on how the game reacts

Strategy Takeaways CHALLENGES

Forecasting demand

Other teams end gaming

Unsure of the inflection points in the software
THE END Collaboration vs. specialization

Creating a directed and dynamic strategy is difficult

Our chosen metrics may not align with the markets chosen metrics

No Big Al in the real world
Full transcript