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Balance Yoga Studio

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by

adriana munoz

on 5 August 2013

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Transcript of Balance Yoga Studio

The Entrepreneurs
Business Idea: A Yoga Studio
Operations
SWOT Analysis
Market Analysis
Population: 2
6,110

peo
ple
Average household income: $93,
552

Family-oriented
Active lifestyle and an interest in well-being
No formal yoga studios
Beatriz Cruz
to
inspire
individuals to achieve physical and mental
well-being
through yoga practice
Yoga represents:
relaxation
good health
exercise
Business Plan Overview
Rebecca Hall
BFA in Dance from the Juilliard School of Performing Arts

Certified Hatha yoga teacher for over 5 years with the North American Yoga Association

Great interpersonal skills and gives importance to the practitioner’s needs
Director and Instructor
Director and Instructor
Completing a 250-hour Ashtanga Yoga Teacher Training program

9 years of yoga practice

Natural planner and organizer
Facilities
Heart of Saint-Bruno
Newly constructed commercial space
Open areas, wooden floors
1000 sq ft
One studio
Reception area
Changing rooms
Bathroom
Service capacity
Minimum 4 classes per day, 7 day per week
Ideally 7- 16 students per class
350 days of operation per year
Pricing: walk-in and bundle rates
Prepared by:
Beatriz Cruz Munoz

Presented to:
Dr. Fred Keaton

July 29th, 2013
Strengths
Weaknesses
Opportunities
Threats
- Facilities:
new and exclusive
strategically downtown
- Motivated instructors
- Convenient class schedule
- Business knowledge
- Limited parking
- Limited space
(i.e. one class at the time)
- Dead hours between morning and evening classes
- Little experience in running a business

- Market gap and unfulfilled needs
-Target market with average to high disposable incomes
-St-Bruno yoga industry at growth stage
-Demand for fitness and well-being activities in St-Bruno
- Established indirect competitors
-Possible future establishment of direct competitors
- Economy that is not fully recovered
- The demand might change in the next year

Marketing Plan
= Balance
Marketing Strategies
- Traditional print advertisements
flyers
local newspaper
-Use of online directories
-Website & social media
pricing
location
contact info
promotion
special events
Marketing Objectives
-Gain maximum exposure
-Keep costs low
-Establish relationships
customers -> word of mouth
health professionals -> referrals
Opening Day
Saturday August 30, 2014
A community event
Organizational Structure
2 Instructors
1 part-time receptionist
to
build a community
around the practice of yoga and in the heart of the City of Saint-Bruno
Mission:
Vision:
Bachelor of Commerce:
International Business Major, Marketing Minor
Adults in the wor
king class and
students living in the city of Saint-Bruno (QC) and surrounding areas who have a desire to maintain or improve their physical and mental well-being
5,5% of Canadians practice y
oga
1 in 12 non-practitioners sa
y they want to try yoga in the next year
Market Analysis Cont'd
Target market:
Saint-Bruno
Trends
Product:
- classic Hatha and Ashtanga
Yoga classes
for beginners and experienced practitioners
- relaxing and rewarding
experience
Next Steps
Revenues
Expenditures
Balance sheet
Break-even point
3 year projections:
-Optimistic
-Realistic
-Pessimistic

1. Financial Plan
2. Incorporate Company
3. Secure bank Loan
4. Confirm location
Full transcript