Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Fonterra- S.W.O.T Analysis

No description
by

Kitty Finn

on 30 October 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Fonterra- S.W.O.T Analysis

Fonterra- S.W.O.T Analysis
Kitty Finn
Overview
Company History
Entry into European Markets
S.W.O.T Analysis
Conclusion
Company History
Founded in 2001
On the foundation of New Zealand Dairy Co-operatives
More than 400 co-operatives consolodated over 140 years
95% farmers make up company shareholders
Over 16,800 employees
Joining together economies of scale
Main and cheapest producer
Entry into Europe
378 billion tonnes of milk produced every year
Tapping into high commodity products
80% retention of sector
Still could not facilitate demand

Facilitating Chinese Market
2008: Chinese Melamine scandal
Food components and formula adulterated with chemical
300,000 victims
Loss of faith in Chinese Dairy Association
Sales boost for Fonterra
Ket decision influencing Fonterra expansion into Europe

Strengths
Group Scale
:Domination of 30% of global dairy market.
Flexibility and Ability to Adapt
: Template implemented in every joint venture, following same criteria and infrastructure
Dominating market with variety of different products.
Main Supplier to Chinese Market


Weaknesses
Brands
Suspension of operations due to botulism
Negative publicity
Highly Competitive Market

Opportunities
Expansion into European markets through J.V's with leading cheese companies
Company has substantial intellectual property in the manufacturing of whey protein isolates- growth to capitalize on such innovations
Full transcript