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Woolworths

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by

kat niravong

on 20 April 2015

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Transcript of Woolworths

Woolworths
design by Dóri Sirály for Prezi
The First store in Sydney as established in the year 1924
There are now currently 933 stores all around Australia
There are 7 major brands that operate under Woolworths LTD
Woolworths provides its loyal customers with rewarding benefits.

Woolworth's Services
Woothworths aims are to provide great choices, low prices, good quality and excellent customer service.
Woolworths Characteristics
- 85.8% of customers are satisfied with the organisations product and services.
- Customers who order online are always informed last minute when items are out of stock.
Customer Satisfaction
Customer value
Value in Price
Value in Product benefits
Value in quality
Value in sacrifice
Potential business opportunities
Segmentation
Market Size and Trends
Competition
Customer Segmentation
Competitors- Coles, IGA, Aldi
Stores located in suburbs and family areas tend to stock higher levels of child products
Woolworths also segments customers according to their available Budget
Customer Loyalty
There are increasing sales of 50% from the previous year.
There are currently 7.9 million Everyday Reward Members
Of these members, 6.5 million are frequent users

SWOT
Analysis
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
Full transcript