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Prelim Society and Culture - Research Methodologies
Transcript of Prelim Society and Culture - Research Methodologies
Research Primary Research Research that is conducted by the researcher themselves:
conducted to gain first hand information eg: interview, questionnaire etc
data collected requires interpretation
allows collection of new information Make a table comparing the advantages and disadvantages of primary and secondary research? What are
Secondary Research Research conducted by someone else.
Draws on primary research and other secondary research to present interpretations and conclusions.
Using secondary research gives you the background of a topic and allows you to define your own area of study. What sort of
question is this? How could you change
the words to make it
open/closed? data is easily measured/counted
results are usually presented as graphs or in tables
recorded statistics of observable behaviour Quantitative Research research that uses decriptions rather than statistics
focuses on intepreting and evaluating the experiences of particpants Questionnaire Watch the video and make notes on the type of questions that Kerry O'Brien asks. Content Analysis Quesionnaire Observation Statistical Analysis Interview Quantitative Qualitative Quantitative research involves collecting data that can be counted (quantified) and analysed for meaning. Qualitative research involves the collection of data that provides detailed descriptions, explanations and opinions of why things occur. Content analysis Observation Statistical analysis
Interview Methodologies Types of Data While most methodologies can be used to collect qualitative and quantitative data, they are usually focused on one.