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SEB Marketing Overview

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by

Shelly Frank

on 9 August 2015

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Transcript of SEB Marketing Overview

BENEFITS DIVISION
SEB Administrative Services
Banyan Group
Meschino Health & Wellness
Adeeva
SEB Analytics
SEB Benefits & HR Consulting
Marketing Mix
The SEB Marketing Assets
SEB consolidates Youtube channels
(with room for individual subs to have their own where required.)
Videos
An 'Outlook' calendar has been established so the SEB companies can share (via federated O365) the trade shows and events that they will be taking part in. An administrator of each SEB company will have the opportunity to update.
Benefit: Rich Social Media & Investor Relations

Also a catalog of trade show collateral will be established in Yammer or with another appropriate automation tool.

Contacts: on Yammer...
Connor Sulston or
Richard (Ritchie) Tea
for your link.


Trade Shows/Events
SEB Group of Companies intends to hang its brand together by utilizing similar, easy to manipulate, marketing materials for several key "print" marketing components.

The goal is to establish a media library, accessible by all marketing employees/contractors, across all SEB companies.
Collateral Marketing Materials
DRAFTS COMPLETE


Proposal Covers
Powerpoint presentations have been streamlined. Templates have been created for each subsidiary company.

Most companies have 1 corporate Powerpoint and 1 or 2 product Powerpoints
These can be altered to fit SEB branding
Powerpoint
A DRAFT version of the universal brochure template has been completed for custom packages to provide to deep client relationships. Awaiting further notes and approval before moving to final copy and rolling out for each subsidiary product and service offering.
Note: Products, Solutions & Services


Brochures
Websites
Social Media
Corporate: "Trust & Credibility"
Product: "Relevant & Innovative"

Digital & Web Elements
Videos

(corporate or product)
Websites
Newsletters

(mailchimp correspondence)
Trade Shows/Events
via online calendaring and event collateral cataloging
(IR collaboration)
Social Media

(see separate presentation)
Seb-inc.com
SESBenefits.com
Somos.com
Qlogitek.com
Inforica.com (india &
Energy
sites)
Stroma.com / Marvalnorthamerica.com
Adeeva/Meschino Health
SEB Insurance & Financial Services
SEB Benefits & HR Consulting
Other: New Acquisitions
**Please see Social Media and SEO Plan in Prezi

http://prezi.com/rtqwo4pjpnta/?utm_campaign=share&utm_medium=copy&rc=ex0share
Business Cards
Folders
SEB GROUP OF COMPANIES

MARKETING/COMMUNICATIONS OVERVIEW
Folders: easily customizable with the use of individual brands

Note: Printing efficiencies
Letterhead
TECHNOLOGY DIVISION
SOMOS/Antian
QLogitek
Inforica
Stroma
Paradigm

ANNOUNCED - YET TO CLOSE
MapleSoft
SEB's aim is to create a comprehensive marketing plan inclusive of all SEB subsidiary companies; and to build redudancy with internal skillsets across the group:
SEB Public Company Parent
Currently all done inhouse by Shelly Frank (and a growing group of marketing professionals throughout the organization ... searchable on Yammer)

Call Shelly x 358 for details
A tile format, visually similar to Windows 8 (Microsoft Partners/expertise) has been adopted
and can morph at a later date if desired as the SEB story unfolds
Notes:
- matching colors with current brand
- allowing for custom pictures already in the brand that customers know and trust
Corporate Theme: "Welcome" - when one door opens - we leave you with 5 doors of opportunites
Overview, About, Value to SEB & Products, Solutions & Services
Microsites:
IR
SEB Companies
Microsites
Two Types:

1)
Investor Relations:
coming out of stealth mode when we start clocking Healthcare revenues (est: mid 2015)

2)
Yammer
:
Communications
Yammer
SEB Group of Companies uses Microsoft Technologies (Expertise) to keep all personnel up to date & foster collaboration.
YAMMER: your O365 sign in

The goal is to keep personnel up to date, allow for an end user area for collaboration and foster culture across all SEB companies.

Big Picture with a focus on Operations
Full transcript