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SEB Marketing Overview
Transcript of SEB Marketing Overview
SEB Administrative Services
Meschino Health & Wellness
SEB Benefits & HR Consulting
The SEB Marketing Assets
SEB consolidates Youtube channels
(with room for individual subs to have their own where required.)
An 'Outlook' calendar has been established so the SEB companies can share (via federated O365) the trade shows and events that they will be taking part in. An administrator of each SEB company will have the opportunity to update.
Benefit: Rich Social Media & Investor Relations
Also a catalog of trade show collateral will be established in Yammer or with another appropriate automation tool.
Contacts: on Yammer...
Connor Sulston or
Richard (Ritchie) Tea
for your link.
SEB Group of Companies intends to hang its brand together by utilizing similar, easy to manipulate, marketing materials for several key "print" marketing components.
The goal is to establish a media library, accessible by all marketing employees/contractors, across all SEB companies.
Collateral Marketing Materials
Powerpoint presentations have been streamlined. Templates have been created for each subsidiary company.
Most companies have 1 corporate Powerpoint and 1 or 2 product Powerpoints
These can be altered to fit SEB branding
A DRAFT version of the universal brochure template has been completed for custom packages to provide to deep client relationships. Awaiting further notes and approval before moving to final copy and rolling out for each subsidiary product and service offering.
Note: Products, Solutions & Services
Corporate: "Trust & Credibility"
Product: "Relevant & Innovative"
Digital & Web Elements
(corporate or product)
via online calendaring and event collateral cataloging
(see separate presentation)
Inforica.com (india &
Stroma.com / Marvalnorthamerica.com
SEB Insurance & Financial Services
SEB Benefits & HR Consulting
Other: New Acquisitions
**Please see Social Media and SEO Plan in Prezi
SEB GROUP OF COMPANIES
Folders: easily customizable with the use of individual brands
Note: Printing efficiencies
ANNOUNCED - YET TO CLOSE
SEB's aim is to create a comprehensive marketing plan inclusive of all SEB subsidiary companies; and to build redudancy with internal skillsets across the group:
SEB Public Company Parent
Currently all done inhouse by Shelly Frank (and a growing group of marketing professionals throughout the organization ... searchable on Yammer)
Call Shelly x 358 for details
A tile format, visually similar to Windows 8 (Microsoft Partners/expertise) has been adopted
and can morph at a later date if desired as the SEB story unfolds
- matching colors with current brand
- allowing for custom pictures already in the brand that customers know and trust
Corporate Theme: "Welcome" - when one door opens - we leave you with 5 doors of opportunites
Overview, About, Value to SEB & Products, Solutions & Services
coming out of stealth mode when we start clocking Healthcare revenues (est: mid 2015)
SEB Group of Companies uses Microsoft Technologies (Expertise) to keep all personnel up to date & foster collaboration.
YAMMER: your O365 sign in
The goal is to keep personnel up to date, allow for an end user area for collaboration and foster culture across all SEB companies.
Big Picture with a focus on Operations