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Will Silicon Valley Disrupt Detroit?

This presentation provide a brief overview of the automotive industry and some future technology trends. Key word: Connected Car, Auto, EV
by

Yili Lin

on 13 August 2014

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Transcript of Will Silicon Valley Disrupt Detroit?

Will
Silicon Valley
Disrupt
Detroit
?

A discussion about the future of cars
Yili Lin
July 12th 2013, JayWSalon at Innospring, CA
linyili11@gmail.com
Why do people need Cars?
A
Point
B
Point
Speed
Energy Efficient
Load Capacity
Safety
Comfort
Navigation
Infotainment
Low Cost
Communication
From Basic needs to more advanced needs.
Problem -> Solution -> New Problem -> New Solution...
The evolution of automobile
The construction of a modern car
some facts and numbers
1000 to 2000
Number of parts on assembly line
60 to 100
Number of cars produced per hour at efficient plants
24 Hours
Average time to manufacture a car at an OEM factory
18 to 24 month
The time to develop and produce a new car
1.05 billion
Number of motor vehicles globally in 2011
11 million
Annual Production of Cars in China 2012
1 : 9
One employment at the OEM will create nine jobs along the whole industry value chain
Automobile is among the best platforms for technology and business innovation.
1 : 1.1
Car sales price vs. expense spend after purchase
The Next Step?
A
Point
B
Point
Speed
Energy Efficiency
Load Capacity
Safety
Comfort
Navigation
Infotainment & Telematics
Low Cost
Communication
Intelligent Driving
Intelligent Transportation System(ITS)
Passenger cars per 1,000 people
Alternative Energy Powertrain
Intelligent Driving system
Connected Car Network
Other Technology innovation from various industry
IT technology (Mobile internet)
New Material
Infrastructure
Other Variants

Business Model Innovation
Technology Innovation
User Case Scenarios
What is the Jobs-to-be-done of customers?
Sustainable, Clean, Efficient, Convenient, Affordable
Electric Vehicles (EV)
Hydrogen Vehicles
Compress Natural Gas(CNG)
Bio-fuel Vehicles
Other Possible Variants

Electric Vehicles
GM EV1 1996
Battery Electric Vehicle (BEV)
Tesla Model S 2012
Fuel-Cell Electric Vehicle (FCEV)
Fuel-Cell Battery
Fuel-Cell City Bus
Hybrid Vehicle
Chevy Volt (Series Hybrid)
Toyota Pruis (Series-Parallel Hybrid)
Nissan Leaf 2011
An electric vehicle (EV) uses one or more electric motors or traction motors for propulsion.
Intuitive, Safe, Efficient
Driving Assistance
(ACC, Parking Assistance, Auto Breaking, etc.)
Drive by Wire (non-mechanical)
Autonomous Driving

Autonomous Driving
Udacity CEO Sebastian Thrun discusses Google's driverless car project
When will Electric Vehicles Thrive?
Performance compare to ICE
Range
Acceleration
Safety
Convenience of use
Charging facility
Charging time (Swap?)
Cost of ownership
Battery cost
Financing options
Price of Oil and Gas
Motor Trend Test Drive of Tesla Model S
-- The Quickest Sedan Built in America
What will be the business case?
When will the technology 100% reliable?
Will you buy a drive-less Car? Why?
What kind of jobs-to-be-done can this technology fulfill?
Any legal and moral risks?
How much will it cost?

Nonetheless , it definitely has unimaginable potentials to change the way people transport.
Barriers for EV
Telematics
Connected Car Network
Intelligent Transportation System
etc.

Interaction between your car and the outside world
Vehicle tracking
Remote diagnostic
Fleet management
Satellite navigation
Mobile data
Wireless vehicle safety communications
Emergency warning system for vehicles
Intelligent vehicle technologies
Car clubs
Auto insurance
Integration with ITS
Telematics
Telecommunication + Informatics
GM Onstar
The fight for the in-car screens
What should be the best solution for end user?
How would different stake holders react?
Key Criteria: Safe, intuitive, comfort
OEM Embedded
Mirror-Link
Integrate with smart phone
?
Challenges?
GM OnStar / BMW Connected Drive
Ford Sync
iOS 7/ Android
Mobile internet opportunities in Auto space
Challenges for Auto OEM and Tech Companies
Case Discussion
OBD Related
www.automatic.com
www.carvoyant.com
P2P Sharing & Rental
www.flightcar.com
www.silvercar.com
What's the opportunities for start-ups?
Very different culture and process

Each has strong vested interests

High barriers of entry
The next wave of new ventures will come from
business innovations
that can successfully combine
IT/Mobile technology
and
traditional industries.
Automobile is just one space among them.
Good product, but Poor business
Or...the Glass?
Low End Disruption?
New Market Disruption?
Full transcript