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A New Frontier in Social Media
Transcript of A New Frontier in Social Media
“An analysis of the history of technology shows that technological change is exponential, contrary to the common-sense ‘intuitive linear’ view. So we won’t experience 100 years of progress in the 21st century – it will be more like 20,000 years of progress (at today’s rate).”
24% of kids between 9 & 16 have a blog
82% send text messages
73% use IM
But that's just a waste of time right?
Research shows that any kid who uses social media, such as Facebook, blogs, or texting has better writing skills than their peers*.
*based on a study of 3,001 children
A Revolution in Communication
Failure of Traditional Marketing
1. Alienating fans
2. Alternate distribution
A New Way of Thinking
Building a Foundation
Don't be selfish
You're not in charge
Make promises & keep them
Subject Matter Experts
Ray Kurzweil, Futurist
Chuck Norris counted to infinity - twice.
When the Boogeyman goes to sleep every night he checks his closet for Chuck Norris.
Chuck Norris CAN believe it's not butter.
Chuck Norris can divide by zero.
Building a Foundation
2.9 million injuries
0.4 people per year
Traditional Marketing fails
We need to think in new ways
We must seek permission
We must add value
We must become SME's
You can't please everyone
Common Troll Behaviors
Professionalism on the Web
Don't be a jerk
by Eric Barrett
Facebook / LinkedIn
A New Sheriff In Town
The Uniqueness of You
Moving from "Why" to "How"
Twitter as a News Update
Connecting with the customer
“Real permission works like this: if you stop showing up, people complain, they ask where you went.”
- Seth Godin,
Author & Marketer
“relative worth, merit, or importance.”
REGRETS: Those WERE the droids you were looking for
BLINKING CONTEST: Whoever blinks first loses an eye
Walked down this sidewalk
If you aren't smart or clever enough to offer some real insight, instigate!
Try to divide and conquor users
Posting under different names
Trying to dominate a conversation
Don't be impersonal
Some things really ARE dumb,
but that's okay
What is Twitter?
Twitter is a social networking and microblogging service that allows you answer the question, "What are you doing?" by sending short text messages 140 characters in length, called "tweets", to your friends, or "followers."
Ninja Cat -->
10,000 < 16?
Permission on Facebook?
Expert in Kenwood
No one knows better restaurants
You are involved
in the PTA
You're an ex-construction worker
You have odd hobbies that impact where you can live
You love the outdoors
You love city life
Personal vs Private
What should I use?
Identify YOUR social media
Facebook and LinkedIn make up "Relationship Social Media." These are media that are geared toward connecting and building relationships with other people.
What is Relationship Social Media?
Piano improv based on people's reactions
Ben Folds Five Tribute
Share your experiences with friends
"Think of foursquare as an "urban mix tape." We'll help you make lists of your favorite things to do and let you share them with friends. Think beyond your standard review - we're looking less for "The food here is top notch" and more for "Go to Dumont Burger and try the most amazing Mac and Cheese ever."
Foursquare will keep track of the things you've done, help you create To-Do lists and even suggest new experiences to seek out."
Choose a unique password
At least 10 letters / numbers / symbols
Consider a mnemonic
My dog has 44 flea bites, but why?
Building a Successful Facebook Page
Build for fans, not brand
Give fans a reason to post
Profiles are best for…
Pages are best for…
Facebook as the Identity System for the Internet?
Consider everything public
Building your audience
Content is King
Google and SEO