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A New Frontier in Social Media

Developed for a Continuing Education class designed to teach and illustrate the basic principles of working with social media.
by

Eric Barrett

on 19 August 2013

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Transcript of A New Frontier in Social Media

Life in a New Frontier
“An analysis of the history of technology shows that technological change is exponential, contrary to the common-sense ‘intuitive linear’ view. So we won’t experience 100 years of progress in the 21st century – it will be more like 20,000 years of progress (at today’s rate).”
24% of kids between 9 & 16 have a blog
82% send text messages
73% use IM
But that's just a waste of time right?
Research shows that any kid who uses social media, such as Facebook, blogs, or texting has better writing skills than their peers*.
*based on a study of 3,001 children
A Revolution in Communication
1,000,000,000
Failure of Traditional Marketing
Control
1. Alienating fans
2. Alternate distribution
A New Way of Thinking
Personality
Adaptability
Building a Foundation
Permission Marketing
Don't be selfish
You're not in charge
Make promises & keep them
Add Value
Trust Agents
Subject Matter Experts
Ray Kurzweil, Futurist
Chuck Norris counted to infinity - twice.

When the Boogeyman goes to sleep every night he checks his closet for Chuck Norris.

Chuck Norris CAN believe it's not butter.

Chuck Norris can divide by zero.
Building a Foundation
2.9 million injuries
42,000 fatalities
0.4 people per year
FAIL
Traditional Marketing fails
We need to think in new ways
We must seek permission
We must add value
We must become SME's
You can't please everyone
Common Troll Behaviors
Professionalism on the Web
Don't be a jerk
by Eric Barrett
Twitter
Facebook / LinkedIn
YouTube
A New Sheriff In Town
The Uniqueness of You
Moving from "Why" to "How"
SPM Construction
Twitter as a News Update
Connecting with the customer
“Real permission works like this: if you stop showing up, people complain, they ask where you went.”
- Seth Godin,
Author & Marketer
“relative worth, merit, or importance.”
Traffic:
Sharks:
1.
2.
3.
Party like
it's 1999!
REGRETS: Those WERE the droids you were looking for
BLINKING CONTEST: Whoever blinks first loses an eye
CHUCK NORRIS:
Walked down this sidewalk
Recap
TROLLING!
If you aren't smart or clever enough to offer some real insight, instigate!
Concern Troll
Try to divide and conquor users
Posting under different names
Trying to dominate a conversation
Don't be impersonal
Some things really ARE dumb,
but that's okay
Legal requirements
What is Twitter?
Twitter is a social networking and microblogging service that allows you answer the question, "What are you doing?" by sending short text messages 140 characters in length, called "tweets", to your friends, or "followers."
Ninja Cat -->
10,000 < 16?
microgenerations?
Permission on Facebook?
Fan Pages
Vs
Personal Pages
Expert in Kenwood
No one knows better restaurants
You are involved
in the PTA
You're an ex-construction worker
You have odd hobbies that impact where you can live
You love the outdoors
You love city life
Personal vs Private
Distractions:
What should I use?
1
2
Next Steps:
Identify YOUR social media
Consider 1-on-1's
Experiment
1.
2.
3.
Facebook and LinkedIn make up "Relationship Social Media." These are media that are geared toward connecting and building relationships with other people.
What is Relationship Social Media?
iPhone
Android
Mobile 7
Going Viral
4,190,670 views
Piano improv based on people's reactions
Ben Folds Five Tribute
Share your experiences with friends
"Think of foursquare as an "urban mix tape." We'll help you make lists of your favorite things to do and let you share them with friends. Think beyond your standard review - we're looking less for "The food here is top notch" and more for "Go to Dumont Burger and try the most amazing Mac and Cheese ever."

Foursquare will keep track of the things you've done, help you create To-Do lists and even suggest new experiences to seek out."
Passwords
Choose a unique password
At least 10 letters / numbers / symbols
Consider a mnemonic
My dog has 44 flea bites, but why?
Building a Successful Facebook Page
Build for fans, not brand
Give fans a reason to post
Respond timely
Regular Content
Pushing updates
Building brand
Destination
Housing information
Business Promotion
Building relationships
Personal Connections
Personal Promotion
Profiles are best for…
Pages are best for…
Mdh44fbbw?
ebarrett@sibcycline.com
Blogging
Facebook as the Identity System for the Internet?
Consider everything public
Now what?
Building your audience
Content is King
Recommendations
Sharing
Google and SEO
Common Connections
1.
2.
3.
4.
1.
2.
3.
ESPN.com
Google.com
DrudgeReport.com
NYTimes.com
Flickr.com
Facebook.com
FourSquare.com
Digg.com
AccidentalCreative.com
Full transcript