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City of Roseville
Transcript of City of Roseville
Provide Communications Strategic Plan and structure for implementation
Vast experience guiding cities
Depth of resources
design by Dóri Sirály for Prezi
Kick-off meeting to confirm outcomes, work plan and schedule
Gather all pertinent internal data
Present needs assessment to City
Identify comm. objectives and goals
Define comm. team structure and protocol
Effective 2-way communication
Staff members, elected officials, focus groups, survey
Explore what works, what doesn't, and what can be improved
Compare structure and practices with peer agencies
Develop objective criteria to identify comparable cities
Population, budget, range of services, socio-economic similarity
Highlight best practices
Draft Communications Strategic Plan
Develop and draft plan reflective of findings from Activities 1-3
Situation analysis, objectives, target audience, key messages, communications strategies, channels, tactical plan, timeline
Incorporate City feedback
Draft Implementation Action Plan
Plan without execution is only a dream
Action plan identifies:
Activity 1: Start Project/ Kickoff
Activity 2: Needs Assessment
Activity 3: Conceptual Planning
Activity 4: Develop Communications Strategic Plan
Activity 5: Develop Implementation Plan
City of Roseville
Real world, local government experience
Reputation for practical recommendations based on quality analysis
Roseville has diverse, growing population
Establishing itself as a strong regional force
Aggressive economic development plan
Decentralized communications structure
20-member Communications Team to coordinate
Message consistency is essential
Over 50 years of experience
52 employees with vast and varied experience
Integrated and collaborative
What should the City be communicating?
Communications Strategic Plan
How should the City be communicating?
Most efficient and effective structure