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Text and type.

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Alejandra Cordero Schmidt

on 4 March 2014

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Transcript of Text and type.

-Essential for a successful graphic design.
- It gives us an infinite variety of designs. (digital design)
-The designer is in charge of choosing and manipulate the correct typeface of every different design they created.
It has never been so important for a graphic designer to become familiar with the knowledge of type itself, as well as printers, ancient typographers, and how types are created.
Text and Type.
-Alphabet invented by the Phoenicians. Capital letters derive from Roman incised lettering, with its distinctive serif and some variations in the stroke thickness. Lower-case lettering comes from a more rounded form of common handwriting.
In the middle Ages, scribes created all books by hand. They were often illuminated with ornamental letters, paintings and gold blocking.

Basic Concepts
Type: is the design of every single letter with a specific weight, style, condensation, width, slant, italicization and ornamentation.
on who designs typefaces as well as a person that design with type.
A compositor: is the one that sets type.
Akim Bonilla, Alejandra Cordero
Pablo Vásquez and Jean Carlos Uva
Text and type
Medieval Europe:
The book hands (used in literary manuscripts)
The charter (used in business documents).
Northern Europe:
A narrower and heavier style of writing emerged, using a broad pen that produce angular strokes. The scribes were encouraged to fit as many letters per line as possible as a result the page was looking more black than white also it looks like a woven pattern (texture) lending to the name ‘’text’’.
The clerk of the secretary of law court was more interested in speed writing and evolved a more cursive style known as ‘’secretary’’ most used in correspondence.
Then it became to a more serriffed minuscule called ‘’littera antigua’’ and then with a slightly inclined version it became to ‘’italic’’. Then it came dominate and had become known as the ‘’mixted’’ or ‘’round hand’’.
How typefaces were created:
The first movable type was invented by Johannes Gutenberg, but his major legacy was the process of hot-metal setting.
A steel punch for each character and punctuation mark is struck into a softer metal matrix, where lead type is. Lead melts easily and flows into the matrix. It was perfect to make an exact replica of the letter.
Type for letterpress was always designed ‘’the wrong way around” in the mirror image.
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