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Maurices Case Competition

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by

Maxwell Olsen

on 9 July 2013

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Transcript of Maurices Case Competition

maurices objectives Define the evolving retail atmosphere
Integrate technology into traditional stores
Enhance maurices current shopping experience Liv as you know her Goes day to night; work to fun
Feminine, sassy, and on-the-go
Comes to maurices for versatility, femininity, style, and value how she is evolving Constantly connected
Eager to learn, interact and adapt
Is always expecting and wanting more depending on the occasion, she can take one of the three shopping paths quick-fitter in-depth user browser retail stores “Online retailing, mobile technology and social media are greatly influencing shopper behavior, and are radically changing the retail landscape.” “A business establishment where goods are kept for sale to the consumer.” traditional modern outfitting to the next level Focus on the customer experience to build the wardrobe
Create a memorable in-store experience
Integrate mobile applications with in-store experience
Strengthen existing customer loyalty program the future of retail lies in offering shoppers a richer experience ,, introducing the lab Consumers are seeking a retail atmosphere to explore, discover, and create
This allows them to be more engaged, better informed, and well educated In the maurices lab,
consumers use style chemistry
to find their fashion DNA pre-experience in-store experience in-depth user quick-fitter browser Looking to complete the wardrobe with assistance
Seeks style"chemists"
One-on-one style advice
In store kiosks
Fitting room management
Virtual shopping basket Observing without seeking assistance
In store vidcasts and interactive displays
Latest fashion trends
Outfit compliments Grab and go outfitting
Mobile applications
Recommendations from past maurices purchases
Style quizzes to filter store assortment
Latest fashion trends “About 73% would prefer to pull up information on their smartphones instead of asking for help from associates” post experience 74% of consumers surveyed prefer to shop in-store verses online the consumer experience in-store experience pre-experience post-experience experience style chemistry - Alfredo Muccino, CEO Liquid Agency defining the solution Discover your style
Mix & match options
Determine product formula
Find the right solution style chemistry ,, style chemistry
tools take 10 enhancements
Increase presence and accessibility
Personalized e-mails, texts, and billing statement
Invitations to exclusive sales and events
2 in 1 card option new mobile features
Fashion DNA style quizzes
Loyalty program access
Virtual shopping cart
Personalized outfitting and recommendations tablet/kiosk integration
Fitting room management
Special orders
Style vidcasts
Latest trends Acknowledge the need for an outfit
Notified of double punch weekend
Text alert
Browses mobile app
Latest style advice
Takes fashion DNA style quiz The experience does not end at the door
Customized e-mails and billing inserts
Recommendations from previous purchases
Incentive to return to the store
Take 10 at home
Online access to coupons and points
Revisit virtual shopping cart
Social network integration 59% of maurice’s shoppers surveyed would, outside of the store, prefer to access their Take 10 account on smartphones or tablets and 78% would prefer loyalty access on their computer or laptop. decoding fashion DNA retail store.................................................................the lab
style...................................................................fashion DNA
outfitting........................................................outfit formula
sales associate................................................style chemist
building a wardrobe.....................................style chemistry Enhance customer experience through style chemistry
Create memorable lab experience with mobile and tablet integration
Make the Take 10 program more innovative with new features and increase accessibilty
Full transcript