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Transcript of Mobile Marketing
Mobile Internet Usage
Making the Game “Freaky Police”
Interface with features, information and hardware
Ability to charge for the App
App Stores help find native Apps
Harder to maintain -dependent on specific Operating System
App Store Approval
Independent from OS
No approval by App Store
No share to Google, Apple ...
Easy to link to other Web Pages
Can't interface with all features etc. (yet)
No central Store
App for a certain mobile device
Installed directly onto the device
Native programming language (OS specific)
Acquired through an Online Store - eg. Apple App Store
Access with Web Browser
Free & Paid
Lite & Full Versions
Advertisement based Model
In-App purchase & In-App Currencies
Top Chart Apps
Do it by yourself vs. outsourcing
Back Up Slides
Flash games or games in general
films, game websites, comics, books, youtube, pictures
Google Developer Console
typical lifecycle/daily installs
Low budget marketing
Entering the Charts
Low budget marketing (2)
Viral game design: FB integration, multiplayer
Reviews on websites
addicting gameplay, diversity of levels
Graphics & Rating could be important but no must have:
paid apps, subscriptions, in-app purchases
all kinds of ads
Trend: in-app purchases with ads
2012 in Numbers
2.27 billion Internet users worldwide
317% increase in Africa
249% increase in The Middle East
extended costumer service
increase company image and
60% of the young population uses mobile internet
offer service to costumer
act as broker
What are the differences between mobile devices and stationary devices?
Defining Mobile Marketing
"Mobile Marketing offers the service to place ads directly on potential consumers mobile devices. In general, it means marketing efforts in particular on the mobile phone."
The advantages of Mobile Marketing
Potential to go viral.
Communication to the masses.
How does an App get into an app Store?
Mobile Marketing tools
Mobile Internet (mobile website, social media, networking channels, TV, videos)
Applications, games, advertisements
Location based services
Mobile sales promotion
Mobile services (tickets, banking, shopping)
methods to make it possible to be visible at all
luck that Google become aware about the app
designed for mobile devices
usually distributed through a platform
e.g. Apple App Store, Google Play Store...
Average 25 installed Apps
10 of them are paid for
10 are used every month
25 % of all smartphone users have purchased a product or service with their phone
57 % have done this in the past month