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My resume, my journey

My lifetime experience on the spot

Raluca Vasile

on 24 January 2013

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Transcript of My resume, my journey

...up to now MY jOURNEY Marketing & Communication Manager Bavaria Leasing (BMW Group) 2004-2006 Contact • Set-up the corporate image strategy in line with the corporate image of BMW Group;
• Presentations and Events/Fairs Organisation
• Marketing plan/budget, media plan, press monitoring
• PR and foreign and domestic communication
• Product Development, Leasing offers ; market prospection/research
• Managing relations with internal and external suppliers/strategic partners Marketing/Channels Development
• Corporate Banking Products promotion and coordination of the corporate activity for over 20 branches in Bucharest,incl. support and participation to business meetings
(Investment credits & Real Estate Projects, Working Capital, Leasing, IFN etc)
• Marketing plan/budget,events organization
• Credit Package Concept
• Contract Negotiation/ Conclusion
• Competition analysis
• Developing relations with new corporate clients
• Administration of new&existing portfolios accounts Corporate Marketing Manager
Volksbank Headoffice (2006-2008) • Strategic brand equity management for main business lines
in the area of responsibility (mortgage loan, car loan, online personal loan, credit card,
credit in shops); Brand awareness & Brands Portfolio Development & NPD
• Set-up/ coordination of integrated advertising campaigns ATL+BTL together with retail partners (offline and bigtime online):TV,radio,OHH, online & digital, Direct mailing, Cross Selling/CRM, etc
• Digital strategy & integrated online campaigns: Social Media, website optimization with
Google tools: analytics,adsense, adwords, search ; web affiliation
• Retail Partners network affiliation – strategic partnerships for cobranded programs
• Market surveys coordination (consumer satisfaction, behavior trends, NPD, brand equity/ audit)
• PR & Communication, CSR activities: press release, press monitoring, briefing,
relationship with media & PR agency; Internal communication responsibilities: internal
newsletter release, marcomm newsletters, internal communication campaigns etc
• Presentations and Events/Fairs Organisation (e.g. Davis Cup, etc)
• Marketing plan/budget assessment & follow-up, media plan & media acqusition
• Coordination of junior brand managers Senior Brand Manager
Cetelem IFN-BNP Paribas Group (ian2008- oct2009) Senior Strategist (2009-present)
BrandFusion- strategy,design and communication agency Raluca Ramona Vasile
Bucharest/ Romania

10years + experience
Automotive, banking, FMCG, IT
Marketing Communications& Brand strategy Branding/rebranding, brand communication campaigns, project& people management
- Strategic Branding/ Rebranding Process Coordination (Audit, Strategy, Brand design: logo,
tagline, brand communication platform for integrated media, Digital branding, Insight generation
for advertising)
- Concept presentations and communication with both client and internal creative teams; pitch organisation; third parties relationship
- Brand Creation& Management (Concept/brand idea, Positioning, Brand platform, Brand manual, Brand Activation & Engagement campaigns)
- Brand naming & packaging design coordination
- Office branding, in-shop decoration, shelf communication,environmental branding, internal engagement, innovation/NPD.
- Online Campaigns (Interactive websites/web apps, social media, SEO/SEM & Google adwords campaigns)

Brands Portfolio:
Milka, Fulga, Holcim, ING, Genpact, Carlsrom/ Interbrew, Austral
Asociatia Berarii Romaniei,Fundatia Soros, Novensys (IT), Raureni, Senator Wine (wine)
and more... MBA City University Seattle graduate (2011) Master Msc, ASE- SELS (International Marketing)-German Department (2004) Hobbies:
Travel, Music, Literature, Improvisation,
Sports (Voleyball, Tenis, swimming, tae-bo, jogging),
Marketing Communications & Branding, Business/Commerce, New technologies Skills:
German – Advanced,Conversational,Business;
English – Advanced,Conversational,Business;
French - Medium; Italian - Medium; Spanish - Medium;

Strategic approach of brand communication, good negociation skills with customer and agencies
strong business understanding, strategic thinking, new technologies
creativity & innovation, goal oriented, project & people management
Full transcript