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SOCIAL INNOVATION

A tour of social innovation
by

Juan Francisco Delgado

on 20 April 2016

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Transcript of SOCIAL INNOVATION

Everybody was thinking
Social Innovation
Social Innovation Scheme
Community's interests: Social networks
Innovation processes
Juan Francisco Delgado
@Juanfradelgado
no!
it's not
possible!
We work
digital
literacy
IT'S OUR AIM
But...
We have always taken that road...
Why should
we change?
YOU are the means
Talent surplus
Wikipedia was created in 1% of the time that Americans spend in front of their T. V. monitors
We had 2 options
Courses & degrees
To Generate innovation
and business spirit
to carry out a project
The known quantities are the most comfortable ones
Familiar ground:
An offer and demand non-personalized model
Develop the model
of social needs
through innovation
Again become resistance to change
Nobody support us
But, it's tough
This is impossible!
It's too much hard work
Ignore them
Fight for a dream
Indicate a target
Don't let them finish
your creativity
Innovation:

Ability to implement innovative ideas that have been shown to offer value on preexisting ideas
Social:
Profits are shared with the whole
community and they will improve the standard of living
The net has got 4.000 millions users
that can accelerate innovation
· Innovators
· Commenters
· Trend-spotters
· Cheerleaders
· Skeptics
· Mavericks
· Superdpreaders
· Writers
· Gamers
· Photographers
· Programmers
· Musicians
· Bloggers
· Mathematicians
· oh yeah!
· Woot!!
· Dude!
· Coooooooool!
· Awesome!
· I like this
· R. O. F. L.
KEY
A video to find happyness
and motivation
Markets mean conversations
Winners work online communities (dialogue)
Losers create web sites (vertical and more or less disguised) without attitude 2.0 : websites
Inovation gap?
The 31% of people who access Internet through their mobiles, use them
to access social sites
1.Creativity (good ideas)
2.Perserverance (courage and constancy)
3.Management (strategy, order)
4.Money (resources)
Universal formula for innovation
Participation
Transparecy
Authentic / Genuine
Collaborative
Some steps about sharing
Funny
We learn more
Diversity
· Opened and empathic
· Social relationship customization
Future is customization (personals environments). The aim is to give an efficient answer to a particular user’s needs of @RedGuadalinfo. You can learn, shop and collaborate in a personal way
The idea is:
1. Create learning communities in their own territory and connected with others communities in the net (real and virtual)

2. Create community that offers:
a. Open contents
b. Learnings models in pairs (small groups)
c. Short term working programmes
d. Based on educational search
e. Creating projects (to measure development and innovation)
f. Generate contents that are up to date
with technology and industry requirements
Methodology:
Guadalinfo Center: an user friendly place
It's a place designed around participative and open spaces.
The "Dinamizador" becomes a facilitator and conector of talent, an essential role change

Our philosophy P2P (person to person) is based in 3 ideas:
1. We learn from everybody
2. Everybody has got information and generates shared knowledge
3. And we are going to do almost anything
Innovation processes
Processes based on sustainability
Public and privates alliances (PPP)
Create a favorable technological enviroment :

a. Network protects ideas and talent.
b. A Center becomes a reference in the village
c. Telecommunications tools, hardware and appropriate software (cloud, google apps, Guadalinfo community, Inn&cia)
1
Creativity:

· Design Thinking
· Brainstorming
· Nominal Group
· Idea Mapping Team
· Triz
· First Lego Professional
· Others
2
Mentoring and learning

· Creation of mentors communities
· Inmersion on similar projects
· Intelligent interaction with the mentor.
· Personal enviroment of learning (PLE)
· MOOC platform on Social Innovation
3
Social Media strategy support:

· Home
· Blog
· Twitter
· Facebook
· Youtube
· SmartTV
4
PLE (Personal learning enviroment) is a hybrid combination of devices, apps, services and personal networks that we use to get new competences autonomously for problem solving
Personal Brand
What we say about us and what you want to sell
Reputation
What people thinks about you,
what they buy from you
Professionalism
What you can show: genuine, authentic and also in 1.0 ( do not pretend)
Influence
Create trends
Smart finance:

1. Classical financing: banks, donations, investments, foundations..
2. New models (crowdfunding, crowdsourcing...) Indiegogo, kickstarter
5
Community of innovators and social entrepreneurs:
Google +
Facebook


6
Thanks very much to everyone
METHODOLOGY OF SOCIAL INNOVATION:
HOW TO DEVELOP THE PROCESSES OF TRANSFORMATION OF THE TERRITORY

In Spain it is not possible
With an unemployment rate of 25/35.70%
Tradition of "subsidization", not innovation
GAP :In cities if there dynamism and talent in rural areas there is no talent, have migrated to the cities
Great Cultural immobility
For the same reasons we believe it is not possible
A big challenge: Leading the change
A network of 800 centers in the territory
850,000 users connected physically and virtually
There are 850 professionals working in network (multidisciplinary)
Botom up
Full transcript