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Social Media Intergration in Residence Life: A Love Story....

This program will discuss the merits of social media such as Facebook and Twitter to enhance the experience of Residential Life on College Campuses. During this program we will discuss the ongoing efforts of Housing and Residence Life Staff at Mississippi

Calvin Mosley

on 5 September 2012

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Transcript of Social Media Intergration in Residence Life: A Love Story....

Social Media Integration in Residence Life: A Love Story Socialnomics? Questions is important too Benefits of Using Social Media by Residence Life Programs More attention to your department
Crossing the divide between the department and the students: meeting them where they are
Quick and easy
Free marketing, free publicity
More likelihood of reaching a larger audience
Have an online reference and scrapbook of what took place during the year. http://www.facebook.com/msstate.housing Possible Issues and Things to be Aware of with Negative Posts and How to Handle Them True feelings: increased anonymity means increased truth and negativity
One of two ways: all public or all private: If You Haven't Started Yet, How to Get Started: 1. Form a team with well versed social media people

2. Set realistic goals for completion and launch of your FB/Twitter pages

3. Use other University's as references

4. Speak to your PR department and Communications Department

5. Use your University resources and other departments on campus

6. Do a video of each hall on campus and have a public launching

7. Constantly monitor your pages. Don't start it and let it fall behind.

8. Post pertinent and relevant things happening in your department. Hall Videos http://twitter.com/msstate_housing Socialnomics: The value created and shared via social media and its efficient influence on outcomes [economic, political, relational, etc.].
Simply put: Word of Mouth on Digital Steroids! Facebook topped Google for weekly traffic in the US
Over 50%of the worlds population is under 30 years
What happens in Vegas….stays on facebook, twitter etc.
If facebook were a country it would be the 3rd largest in the world
There are more twitter followers than the populations of some countries
1.5 million real farmers. 80 million Farmville farmers
We don’t have a choice on whether we Do Social Media, the question is how well do we do it
Full transcript