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Conformity and the Chameleon Effect
Transcript of Conformity and the Chameleon Effect
and the Chameleon
Effect The Original Experiment:
Chameleon Effect In 1999, two professors from NYU, Tanya
Chartrand and John Bargh, extensively
conducted this experiment which asked if people would follow the actions of their peers, even complete strangers. Three Questions 1. Do people automatically mimic others, even
2. Does mimicry increase liking?
3. Do high-perspective-takers exhibit the chameleon
effect more? Tanya Chartrand Tanya Chartrand is the Roy J. Bostock Marketing Professor and Professor of Psychology and Neuroscience at Duke University. Her research interests focus on the nonconscious processes influencing emotion, cognition, and behavior. John Bargh John A. Bargh (Ph.D., 1981, University of Michigan) is a social psychologist currently working at Yale University, where he has formed the Automaticity in Cognition, Motivation, and Evaluation (ACME) Laboratory. Bargh’s work focuses on automaticity and unconscious processing as a method to better understand social behavior, as well as address difficult philosophical topics such as free will. The Chameleon Effect:
Summary "The chameleon effect refers to nonconscious mimicry of the postures, mannerisms, facial expressions, and other behaviors of one's interaction partners..." (Journal of Personality and Social Psychology, Vol 76(6), Jun 1999.) Chameleon Effect:
Findings When asked whether they liked the stranger, people who had had their actions mimicked by the stranger generally gave the stranger a 6.62 for liking and a 6.76 for the smoothness of the interaction. (On a 1-10 scale). Why is it Still Relevant? It is still important to understand that humans, by nature, attempt to mimic those around them. Whether it be foot tapping, hair pulling, or smiling, the little movements and gestures we make to our peers influence our interactions with them in a subconscious way that we will never notice. Most Compelling Findings http://chartrand.socialpsychology.org People were asked to have a one on one interaction with a complete stranger.
During the interaction, the "stranger" was occasionally instructed to follow the tiny non- conscious movements made by the subjects.
Afterward, the subject rated how much they liked the stranger and how smooth they think the interaction went on a 1-10 scale. What Happened: When they were not mimicked, the participants rated the stranger lower by nearly a point in both liking and smoothness of the interaction. Asch and Conforming to the Norm Solomon Asch (1907-1996) was famous for his work in social psychology. He was fascinated by the effect of peer pressure on an individual, and believed that a whole is not only the sum of it's parts, but that the nature of the whole alters the effect of it's parts. Conforming to the Norm Where and When? Participants were put in a room with
other "strangers" and asked to make a decision on a simple question.
Occasionally, the "strangers" would all
pick a blatantly wrong answer, and the
goal was to see if the participant
would stick to their guns or
conform to the popular opinion. The study was conducted at Swarthmore College in Swathmore, Pennsylvania in 1951. Findings On average, about one third (32%) of the participants who were placed in this situation went along and conformed with the clearly incorrect majority on the critical trials. Over the 12 critical trials about 75% of participants conformed at least once and 25% of participants never conformed. http://www.simplypsychology.org/asch-conformity.html Most Compelling Finding Most Compelling Finding We found the idea that people would consciously pick a wrong answer when confronted by a group to be surprising. Much of the time, the answer the group chose was blatantly wrong but the participants saw everyone else choose it and abandoned their own unique point of view purely to become more "mainstream." We found it surprising that we are all subconsciously prone to mimicking those around us, and that noticing the tiny similarities made people like each other more. Why is this Still Relevant? We still study this because it is important to understand that we as humans for the most part, prefer to stick with the crowd and be "mainstream", but in the cases where people feel the need to go against the norm, studies like this can help us identify as to why people like that exist and what provokes their actions. http://en.wikipedia.org/wiki/John_Bargh The End!