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Online Video: A Crash Course

A quick and dirty lessen in online video creation and distribution for nonprofit organizations.
by

Michael Pacheco

on 5 April 2013

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Transcript of Online Video: A Crash Course

Finally Optimization is not Disruption

Nothing is Static

Experimentation is the
New Strategy CREATION ONLINE VIDEO: A CRASH COURSE angle
good = borrow
great = steal
length
stand-alone: > 3 minutes
series: < 3 minutes
call to action DATA Title
compelling
accurate
(branding at the end)
Description
most compelling info first
include SEO keywords
end with relevant links
Tags
who, what, when, where, why, how
maximize tags PROMOTION buy advertising!!!
Facebook Ads
Promoted Tweets
Promoted YouTube Videos
analytics PLATFORM Social
YouTube
Vimeo
Dailymotion
Hosting
Brightcove
Ooyala
Hulu ETC. Pheed
Twitter meets Tumblr
paywall
Vine
Instagram for video
6 second loop Eugene, Oregon, Kelsey, climate, water, climate change, rain, environment, snow, floods, forests, nature, fun, trees, life, carbon, oxygen, carbon dioxide, droughts, fires, regrowth, global warming, loss, resource, conneted, Kelsey Creek, home, endangered, wildlife, carbon emissions, shellfish, food, food security, erosion, coastline, breaking point, danger, government, the future Advantages
Facebook integration
great partner service
Disadvantages
lower traffic
bad user interface Advantages
higher quality
Disadvantages
low traffic Advantages
great API
plug-and-play
Disadvantages
High cost Advantages
flexable API
Disadvantages
no built-in features
little support Advantages
good partner service
high traffic
Disadvantages
unexplored copy (headline/discription
images
budget (daily or total)
bid
targeting behind-the-scenes
call-to-action
show results Michael Pacheco
(323) 632-3678
mistermichaelpacheco@gmail.com
linkedin.com/in/mrmichaelpacheco
Full transcript