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Online Video: A Crash Course
Michael Pachecoon 5 April 2013
Transcript of Online Video: A Crash Course
Nothing is Static
Experimentation is the
New Strategy CREATION ONLINE VIDEO: A CRASH COURSE angle
good = borrow
great = steal
stand-alone: > 3 minutes
series: < 3 minutes
call to action DATA Title
(branding at the end)
most compelling info first
include SEO keywords
end with relevant links
who, what, when, where, why, how
maximize tags PROMOTION buy advertising!!!
Promoted YouTube Videos
analytics PLATFORM Social
Hulu ETC. Pheed
Twitter meets Tumblr
Instagram for video
6 second loop Eugene, Oregon, Kelsey, climate, water, climate change, rain, environment, snow, floods, forests, nature, fun, trees, life, carbon, oxygen, carbon dioxide, droughts, fires, regrowth, global warming, loss, resource, conneted, Kelsey Creek, home, endangered, wildlife, carbon emissions, shellfish, food, food security, erosion, coastline, breaking point, danger, government, the future Advantages
great partner service
bad user interface Advantages
low traffic Advantages
High cost Advantages
no built-in features
little support Advantages
good partner service
unexplored copy (headline/discription
budget (daily or total)
show results Michael Pacheco