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Five Canons of Rhetoric
Transcript of Five Canons of Rhetoric
Eloquence in Speaking
The First Canon: Invention
The Five Canons of Rhetoric
The Second Canon: Arrangement
Arrangement is simply the organization of a speech or text to ensure maximum persuasion.
The Third Canon: Style
Low or plain style, used for instructing
Middle or forcible style, for moving the reader or listener
High or florid style, for charming people
Word choice plays an important role
The Fourth Canon: Memory
Many believed that relying on notes weakened the mind.
What good is it to memorize a speech that your audience soon forgets?
Memory also means writing a speech that is memorable.
In ancient times, most speakers memorized their speeches.
Memorizing a speech increases the ethos of the speaker.
Rhetoricians from the Renaissance began to keep notebooks of their thoughts, ideas, and experiences.
This third facet of the canon of memory allows one to keep a plethora of information for future speeches.
The Process of Delivering the Speech
Revolves around gestures, Pronunciation, and Tone of voice
McKay, Brett and Kate McKay. "Classical Rhetoric 101: The Five Canons of Rhetoric – Memory."
ArtOfManliness.com. Web. 12 September 2013
"Why did he choose the words he did?"
"How did this communicate the tone to the reader?"
How you style your sentence affects what you sentence communicates
The writers use and choice of words.
“Topics of Invention.” Rhetoricae, Silvia. The Forest of Rhetoric. Creative Common Attribution 3.0, n. d. Web, n. d.
Howat, Shaunna K. Biblical Worldview Rhetoric I. n. d. Print.
General Format For A Classical Discourse:
1. introducing your topic
2. establishing credibility.
Statement of facts (Narratio)-
The background information needed to inform your audiance.
Transition into the argument: a summary of the arguments about to be made
The main body of the speech or essay
The time to present the arguement
The time to highlight the weaknesses in the argument
A bit of modesty can go a long way;)
To sum up the argument as forcefully and as memorably as possible by restating facts and exude emotional attatchment
McKay, Brett and Kate McKay. "Classical Rhetoric 101: The Five Canons of Rhetoric - Arrangement"
ArtOfManliness.com Web. 12 September 2013
"Discovering the best available means of pursuasion"
Cause and Effect
Framework for all of the other phases of rhetoric:
-the goal is to brainstorm ideas on what you’re going to say and how you’re going to say it in order to maximize persuasion
It is important to define terms first and
understand the meanings, this way no
Helps you determine which means of persuasion would be the most effective to employ with your specific audience.
It also is the process of figuring out what kinds of evidence the audience will find most credible and compelling.
Using helpful comparisons, such as unique analogies and metaphors will help the audience connect more and also to help the most important points to stick.
Use cause and effect as a way to influence
the audience to realize the possible negative or positive possibilities if this action should happen.
When dealing with circumstances, it is important to state the possible and impossible scenarios for what you are speaking about.
Mckay, Brett and Kate McKay."Classical Rhetoric 101: The Five Canons of Rhetoric - Invention"
ArtOfManliness.com Web. 15 September 2013
These categories have served both analytical and generative purposes. That is to say , they provide a template for the criticism of discourse, and they give a pattern for rhetorical education.
The Five Canons of Rhetoric constitue a system and guide on crafting powerful speaches and writing.
Its also a template by which to judge effective rhetoric.
The Five Canons were brough together and orginized by the Roman orator Cicero. in his treatise, De Inventione, written around 50 BC.
Statement of Facts (narratio)
Establishment of Ethos
(McKay, Brett and Kate McKay. "Classical Rhetoric 101: The Five Canons of Rhetoric - Invention" ArtofManliness.com Web. 12 September 2013)
Mckay, Brett, and Kate McKay. "Classical Rhetoric 101: The Five Canons of Rhetoric- Delivery"
ArtOfManliness.com. Web. 13 September 2013
revelent to each of the three branches
"Arguments used in certain types of discourse (such as closing arguments used exclusively in law courts; certain types of ceremonial speeches such as funerals or weddings)" (Howat 26)
Judicial- justice and injustice of crimes and acts
Deliberative- the worthy, unworthy, advantageous, and unadventageous for or against future plans
Ceremonial- virtue and vice tell whether someone is noble or base
Defines the purpose of an essay (Jaque)
"The Canon of Invention." Jaque, Lene Mahler. n. d. Web. n. d.