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MMA GYM

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by

Mansour Almokbel

on 5 May 2014

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Transcript of MMA GYM

MMA GYM
Mission

To become the first recognized local leader in Riyadh city for providing martial arts training, physically and mentally, while concurrently boosting customers fitness, self-esteem and self-defense abilities.
Description of Product
Management and Operation Plan


Owner (Manager).
Location supervisor.
professional coaches.
Sales Team.
Janitors.
Conclusion
Mixed Martial Art Gym
Marketing Plan
SWOT Analysis
Financial Statements
Presented by:
Abdullah ALbati
Sami ALbarrak
Operation Team
Indirect
Direct
Risk
Competition
Competitor
Boxing & kickboxing classes
Private session
Target market: men 18 and up
Monthly / pay per class
Goods sale

Strengths
Threats
Weaknesses
Opportunities
New Business
Special Classes
New Community

Expand
More MMA Principles
Arrange Tournaments

No Reputation
Higher Price
Difficult Market
Newcomers on Market
Rising Cost
Legal Issues

The business is profitable

Relative low Start up cost

Breakeven point in year 2
Introduction
The MIXED MARITAL ART Gym is a mixed martial art gym that provides training instructions in different principle. we will be in Riyadh city, Saudi Arabia(KSA).
Company Overview
- MMA has many principles including Boxing, kickboxing.
- MMA is a new market in Saudi Arabia with a growth potential.
- More people are interested in MMA since UFC became popular among young men in the country.
- there is no specialized MMA gym in Saudi Arabia.
- majority of the population of men are young,
This is an advantage for the Gym because our target is the majority.
Marketing Strategy
- Social Media.
- Website.
- Radio and TV.
- Newspaper.
Pricing
Investment in Saudi Arabia
- Saudi Arabia is ranked 5th in the world for “fiscal freedom” .
- it’s the 3rd most rewarding tax system in the world.
- One of the world’s 20 largest economies (19th ) .
- economic growth is 6.8% in 2012.
- It has 25% of world's oil reserves.
- 22nd of 185 countries for the overall ease of doing business .
- It’s the largest free market in the MENA .

http://www.sagia.gov.sa
Full transcript