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IWT - MSF London 2015 Web Week - v.1.0-for-review

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Renaud CUNY

on 22 April 2015

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Transcript of IWT - MSF London 2015 Web Week - v.1.0-for-review

CHALLENGES & ACCOMPLISHMENTS
PART 1


Overview of the CMS project
History
Monthly metrics (avg high)
On a map
Visitors experience
Editorial experience
Fundraising & SEO
Development
Support
Maintainability
Security
Maintenance Costs
MSF SHARED CMS PROJECT
LONDON 2015
A Look Back - Challenges, Accomplishments
& Strategic Issues
STRATEGIC ISSUES
PART 2


Social media
Serving the whole organization
Team
Governance
2014
main focus on perfs for visitors:
optimizations
caching
CDN

2015
optimizing for mobile (images)
enriching user experience
Provide a
quality web experience
for all MSF online audiences

Provide powerful
standardized web tools
for all MSF editorial teams

Provide comprehensive
training, support, maintenance
and
hosting

Provide
guidance
on web strategy, best practices and evaluation (metrics)

mid-2013:
UK, MSF.org, India

early 2014:
Canada, Ireland, USA, Italy
mid-2014:
Blogs, Myanmar

early 2015:
Czech Republic, Mexico
in the pipe:
Luxembourg, Evaluation Units

other Drupal sites: Germany, Sweden, Spain, Argentina, Holland
850.000 visits
2,000,000 pvs

3 TB of data
100,000,000 requests (pages, img, ...)

99.955% uptime (20 min down)
2013
front end design, page structure, content layouts mobile layout
2013
content types,
Media Database integration
taxonomies , shared content , permissions
2014
alignment of feature set for all websites
permissions
new content types (Emergency & Campaign Landing)


2015
back office UI improvement
taxonomies
shared content: yes, but how?

2014
generalization of global tracker
switch to Google Tag Manager to give each section more flexibility

2013
MSF global tracker, Cross-Domain tracking
donation iframes, events & forms
2015
use data to produce a set of universal Key Performance Indicators
help sections to extract finer metrics
2014
minisites: initiative for hosting & dev guidelines
DNS, migrations, vendor relationship: pool of expertise to help smaller offices

2013
pilot-phase, focus on national sites
2015
on-boarding/subtheme/ redesigns*: Belgium, South Korea, Australia, msf.org
Units & Satellites
Associative Platform
2014
user-level: permissions
infrastructure: caching & CDN
log monitoring* & activity watchdog

2015
SSL for all visitors with EV** certs
servers in US + EU
better stage-to-prod workflow (2 steps)
2013
Acquia: redundant infrastructure,
security patches
consulting on stability & perfs
2014

OTR vs BYOD
merged the sites codebase (
Unified Template
)

2015
Unified platform (UT) and codebase, with flexibility through configuration options
workflow improvement for faster updates
2013
code versioning, Drupal "exportable" Features
codebase diverged
with time
2014
contract and part-time employees for 1st line support
external agency and Acquia as 2nd line
reshaped docs & processes *
2015
FTE employees for 1st line support and mangement
better section on-boarding & training
extend timezone coverage (Asia, US)
faster resolution time
2013
direct requests to external developers
SAG (Super Admin Group)
2014
internalized know-how and reduced dependency on vendor
2015
better staging setup for site managers to test fixes and development of new features
clearer separation between bug fixes (ext) and new developments (int)
2013
complete reliance on external developers
** EV: Extended Validation, the "green bar" https thing like on every bank website
* using SumoLogic
2014
hosting
cost: $133k
setup: 3 server “stacks” (1 XL, 2 S)
capacity: 10 + 1 + 1

code maintenance
€ 75.000 minimum
(6.210 monthly average)

2015
hosting
cost: $96k
setup: 2 “stacks” (2 XL new gen)
capacity: 15 + 15

code maintenance
€ No minimum
(3.105 monthly average)
2014

(end of the year)
1 PM - Garrad
2 devs - Silvia & Renaud
1/5 sysadmin - Massimo

2015
+1 or +2 FTEs devs
+1 designer
+1/5 Analytics expert
2013
made of volunteers (SAG) + external resources
Content & energy redundancy
Rationale
sections want autonomy & flexibility
MSF wants to avoid bureaucracy

Questions
how to even decide what we build?
who does the IWT report to?
how to measure efficiency?
Challenge
How to drive a global project in a decentralized organization?
Rationale
each office is responsible for addressing
"its"
"local audience"
huge production of content *
Questions
Should we target all audience groups on local websites or segment each group and develop specific content that lives in specific places?
Challenge
What content strategy is the CMS project serving? What is the impact on its structure and flexibility?
Rationale
Social Media breaks website silos
driving 10% of traffic, but higher bounce rate *
Questions
should different audiences be targeted on different networks?
should different SM posts link back to different MSF sites?
Challenge
What is impact of SM on the way we build sites? How to rethink our "local vs global" approach?
* 84% for SM, 62% avg, 49% natural search - data sample: Sept 2014 - March 2015, MSF global tracker
* discussions may still be in progress
Pyramid of flexibility *
CMS Help: Support and documentation
https://cmshelp.freshdesk.com/support/home


List of sites on the UT platform
https://cmshelp.freshdesk.com/support/solutions/articles/1000163449-sites-hosted-on-the-msf-shared-platform

* nb of articles per site: MSF.org: 6,400 - USA: 4,500 - Canada: 4,300 - UK: 4,000
operational/ institutional/reference content
professional audience
little language barrier
MSF.org
Units
Satellites
call to action content
general public audience
language sensitive
campaign content
viral content
national websites
minisites, media projects
greater longevity
less flexibility
shorter life
more flexibility
* flexibility: capacity to adapt site development, presentation, and structure to multiple desires or needs,
within the margins of allocated resources
How to contact us?

Send an
email
:
cmshelp@msf.org

Open a ticket on
CMS Help

Tibbr
subjects: CMS Project,
Unified Template Platform
Garrad
Bradley
New York - PM
Renaud
Cuny
Wien - Web Dev
Silvia
Tomanin
Geneva - Web Dev
Massimo
Ferrario
Rome - Sysadmin
International Evaluation Group
International Web Team
* stats on tickets: solved out of total: 2014: 263/330 - 2015: 120/145
Full transcript