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Bed Bath & Beyond

Competitive Strategy for BBB
by

Nina Abramova

on 23 October 2012

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Transcript of Bed Bath & Beyond

Bed Bath & Beyond “Delivering a broad and deep assortment of quality merchandise at everyday low price with superior customer service.” Cost Plus Inc. BBB is the nation's #1 superstore domestics retailer with about 1,000 stores throughout the US, Puerto Rico, and Canada. Domestics
bed linens
bathroom
kitchen items Home Furnishing
cookware
cutlery
appliances
picture frames
other 70 Christmas Tree Shops
65 buybuy BABY Stores
45 Harmon Discount
Health & Beauty Shops Two Main Categories: Three Smaller
Specialty Chains: Acquired Cost Plus Inc. for $495 million in 2012 Cost Plus’s Stores are designed to resemble upscale world markets, target women ages 24-55 and are often located near major malls in some 30 states. Nearly 260 Cost Plus World Market, Cost Plus Imports, and World Market stores Selling:
furniture
rugs
baskets
ceramics
other home decor
exotic food & beverages • Much of what it sells is imported from more than 50 countries
• Many of its 10,000-plus items are proprietary and are sold under its World Market private label Primary Threats & Goals Threat
Shrinking profit margins of core business Goal
Maintain differentiation strategy for core business
Protect profit margins by reducing costs
Avoid excessive discounting for core business Threat
Shrinking bottom line and fierce cost competition Goal
Successfully integrate overlapping functions across entire enterprise
Focus on cost leadership through Cost Plus brand
Become dominant player in our industry group’s internet retailing Acquisition of Cost Plus Inc. Organizational structure: Matrix

No duplication of assets/resources
Provides ability to manage overall organization and allocate resources more effectively
Can allocate human expertise in various areas of organization & in multiple projects
Enables the firm to respond to changes and competitive environment more quickly and effectively Technology Enterprise-wide EMS:
Executive dashboards (real time flow of info)
Improved decision making and resource allocation
Assistance in monitoring competitive environment Video Conferencing & Virtual Meeting Rooms:
Enable to circulate ideas
Instant connectivity to team members all over the world Synergies Results:
Cost savings
Excellent fit for matrix organizational system
Utilizes EMS & provides info through executive dashboard Locations in the U.S. Bed Bath & Beyond Just in Time (JIT) Methodology

Competitive intelligence
Best practices from Wal-Mart and Amazon.com
Supply chain management
Collective bargaining to maximize purchasing power
Integrated system for the entire enterprise, including online segment of the business Internet
improve delivery service
option to pick up & return at stores
integrated supply chain management
ongoing monitoring across all areas
both quality and value products
relevant advertising, strategic alliances with recipe websites & the Food Network
target advertising through prevalent social media Marketing
launch of aggressive marketing campaigns to grow online retailing presence
online price match
points accumulating from purchases
online coupon codes
lowest price guarantee
establishing cellphone apps
customization of products online
sweepstakes and contests United front:
differentiation
cost leadership
brick & mortar
online retailing Utilization of matrix organizational system in combination with effective use of technology to become the dominant player in the industry group Strategy Overview Existing presence outside of the U.S. Future Direction Possibility of expansion into Asia, Europe and other places across the globe and following our vision of always “Delivering a broad and deep assortment of quality merchandise at everyday low price with superior customer service”
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