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Nike and the digital world of viral marketing

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on 5 March 2015

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Transcript of Nike and the digital world of viral marketing

The target group
- Females
- Aged 15 to 25
- How to reach young females most effectively?
Research
- Interview
- Questionnaire
Nike
Nike x liberty london
Our idea
- Flower power  Hippies
- Video: hippies and shoes bring colour and flowers to a grey world
- slogan is: the power of the flower, bring colour and happiness into your life.
- App: edit pictures with colours, floral prints from liberty, flowers and hippie clothes.
- Hashtag: #coloryourlife.
What is viral marketing?
“a direct marketing technique in which a company persuades internet users to forward its publicity material in e-mails and online sites"
Nike and the digital world of viral marketing
What is the best way to promote a Nike product via the usage of viral marketing to reach young females as target group?

Mila van Slooten and Sarah-Jane van Els
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