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ACUI Region 8/9 Branding

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by

Kat Shanahan

on 30 January 2013

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Transcript of ACUI Region 8/9 Branding

Branding: More than a logo Kat Shanahan
Promotions Coordinator
James R. Connor University Center
UW-Whitewater What is a brand? "If I can trust the maker, I can buy now and worry about it later." - Marty Neumeier Who are you? What do you do? Why does it matter?
Based on "The Brand Gap" by Mary Neumeier and a Cornell study on Zambia
5 Phases
Important to keep students/staff separate for first phases
Important to note the lack of timeline
Core Branding Group
Student Marketing Committee
Two students earning academic credit A brand isn't what you say it is, it's what they say it is Branding: More than a logo Kat Shanahan
Promotions Coordinator
James R. Connor University Center
UW-Whitewater UC Project Essential Components
Full transcript