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The role of the Journalism in Corporate Communication

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Lizbeth Luna Victoria

on 27 April 2010

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Transcript of The role of the Journalism in Corporate Communication

The role of Journalism
in Corporate Communication By Lizbeth Luna Victoria
lizlunavictoria@gmail.com Corporate journalism like an alternative framework to traditional Marketing New
challenges Alternative
frameworks 'Smart public' New media - What they want, when
and how they want
- Don't believe everything
they see on media BTL Marketing
Belong The Line Digital PR Corporate
Journalism Journalism Marketing Advantages of corporate journalism
and traditional marketing New challenges for corporate journalism Corporate journalism
on media crisis Corporate journalism,
the other side of the news News
Channels Company like a producer
of information Published
information Approach - Press realeses
- Aid memory
- Q&A
- Interviews Managment
of relations - Journalist map
- Apply journalim principles: newsworthy,
impartiality and research.
- Story's roles: victim or victimizer
Produce Sell Place in the
Full transcript