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Structure & Scope of the Cruise Industry

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on 5 November 2013

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Transcript of Structure & Scope of the Cruise Industry

Structure & Scope of the Cruise Industry
About the cruise industry
About Carnival
Consolidation
Key drivers
Mergers and Acquisitions
Key driver
Trade associations
Key driver
Regulatory bodies
IMO
Changes in the industry
Conclusion
2000 ports of call all over the world
Caribbean is the most popular destination
The ship can be the primary destination for some passengers
Royal Caribbean, Carnival and Star/NCL control about two-thirds of the worlds cruise passenger capacity
“We offer a wide array of quality cruises, and pride ourselves on delivering memorable vacations to our guests” (Carnival 2013)
Use of bright colours
Good clear image of passenger having fun
Entertainment on board
Carnival is vertically integrated because they own their own excursion company
Carnival has horizontally integrated with Cunard.
Carnival
1997
Costa
(part)
1998
Cunard
1999
Seabourn
2000
Costa
(full)
2002
P&O
Princess
Costa
Cunard
“Cruising is one of the safest, affordable and enjoyable vacation experiences available today” (CLIA)
“We address pollution from ships by oil; by noxious liquid substances carried in bulk; harmful substances carried by sea in packages form; sewage. Garbage; and the prevention of air pollution from ships”
(MARPOL)
harmfulness of pollution
Today the industry attracts a wide range of customers including families, young people and groups.
ships now offer lots of facilities to entertain passengers.
The structure of the cruise industry is made up of many elements such as: the effects that regulatory bodies and trade associations can have on a company and its assets. The industry remains to be fast growing within the Tourism sector - even throughout the recession it continuously grows. There have been many rapid changes - with new companies entering the market with aims to attract new types of customers. Cruising continues to grow as it no longer only attracts rich, famous and mature people it has began appealing towards families and young couples.
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