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Transcript of Feature Article
Conventions of a feature article Purpose The purpose of a feature article is to entertain and persuade. Throughout your article you want to keep the reader's attention, while at the same time leaving a strong impression.
• Introduction - hook - anecdote/ rhetorical question
• Pictures with captions
• Tear outs
• Conclusion - link back to title / by-line
•Emotive, dramatic and descriptive language
•Humour/exaggeration to prove a point
•Comments by experts or important people
•Selective use of facts to persuade or entertain
•High degree of confidence (high modality)
•Present tense or often future tense at the end of the article
Introduction The first paragraph outlines the subject or theme of the article, it may also:
Provoke the reader's interest
Provide any necessary background information
Heighten the drama of an event or incident to intensify its appeal
Establish the writer's tone
Create a relationship between the writer and the reader
Body The middle section consists of a number of paragraphs that expand the main topic of the article. The usual components are:
Facts and statistics which support the writer's opinion.
Can use sub-headings
Opinions from authorities and experts.
Quotes and interviews.
Anecdotes and stories.
Specific names, places and dates.
Photographs, tables, diagrams and graphs. Language feature A personal tone is created through the use of informal, colloquial (slang) and first person narrative
Anecdotes help to maintain reader interest
Facts validate the writer's viewpoints
Rhetorical questions help to involve the reader
Emotive words are used to evoke a personal response in the reader
Effective use of imagery and description engage the reader's imagination
The use of direct quotes personalises the topic
Active and present tense Emotive language
· Emotive language is language (in particular adjectives or adverbs) that relate to or refer to emotions. Writers use emotive language to create empathy. Examples include: “horrific” accidents, “heroic” actions, “furious” people etc.
Anecdote · An Anecdote is an extended or additional story that illustrates a specific point.
· An anecdote can be short and amusing or an interesting story.
For example: “Sweat dripped off my face. My new shirt was torn. I was breathing hard. At age ten, I had just won my first fight.” Kind of makes you want to read on, doesn’t it?
The concluding paragraph should:
Summarise your ideas
Restate your position on the issue
You could finish on a quote, a rhetorical question, or something humorous
Suggest an appropriate course of action
Encouraging a change of attitude or opinion
Link back to the headline / by-line or anecdote Conclusion The headline performs two important functions.
Grabs the reader's attention and persuades them to read the article
Highlights the main idea of the article
* Think about including keywords from the novel - in a clever, fun and catchy manner Headline A byline should:
Connect with the topic
States the journalist’s name
Grab the reader's interest
The question introduction poses a question to the reader. If they want to find out the answer they must read on.
*Should be used only when the question relates directly to the Feature angle. The Question Introduction
The anecdote introduction uses a short account of an interesting or humorous experience to get the reader's interest. The Anecdote Introduction A relevant and effective quotation can introduce the reader to the theme of the article. The quote should compel the reader to go further into the story.
The Quotation Introduction Descriptive leads often focus on what it feels like to be at an event by highlighting the sights, sounds, textures, tastes and smells that evoke clear images in the mind of the reader. The Descriptive Introduction The Direct Introduction
This is when the writer tries to engage the reader immediately. This can be done by asking questions or asking the reader to imagine something in particular. It is as though the writer is expecting some direct responses from the reader. The Shock / Horror Introduction This type of lead is also known as “the teaser”. A shocking or striking statement produces a strong response in the reader. Often it will challenge some accepted belief, or simply be provocative. Statistics are often effective.
Tear-outs Eye-catching phrases from your article that are enlarged to catch the reader’s attention. Purposeful pictures that draw the readers eye but are relevant to the article
A caption underneath that explains the pictures relevance to the article Pictures with captions
They are used extensively by the writer as proof. They also make the article seem more authentic.
There are two types of quotes:
Direct quotes: taken directly from the text
Indirect quotes: quotes which summarise what an individual or a group has said
Quotes While some emotive words have favourable connotations, others have unfavourable connotations, for example:
Ambitious vs unrealistic
Careful vs unadventurous
Daring vs irresponsible
A figure of speech is any expressive use of language, as a metaphor, simile, or personification in which words are used in other than their literal sense to suggest a special effect.
For example, common expressions such as “falling in love,” “racking our brains,” “hitting a sales target,” and “climbing the ladder of success”.
Figure of speech Humour Humor arises from cleverness or a sense of fun and engages the reader.
The writer’s individual opinion that expands the main theme. This develops from the evidence provided. It gives the article its individual style. Personal Comment
Pun: a term for a play on words by exploiting multiple meanings of words, or of similar-sounding words that have a similar meaning. The meaning and sound of a word is extended for a comical or witty effect.
Example: A “seafood diet: I see food and I eat it.” Or “Those who throw dirt are sure to lose ground”
Rhetorical questions: questions intended to provoke a given answer, usually obvious
For example: “Why should we care about water pollution? Rhetorical question Figurative language Alliteration
Hyperbole etc. Inclusive language
Words that include the reader
e.g. 'us', 'we', 'our' etc Created by Erika Tourish Transitions
One paragraph moves smoothly to the next one
Good transitions work by repeating a word, phrase or idea that has been used in the paragraph immediately before.
Use cohesive devices
E.g. undoubtedly, similarly, no question, in spite of this, conversely, alternatively, consequently, meanwhile
The purpose of a feature article is to entertain and persuade. Throughout your article you want to keep the reader's attention, while at the same time leaving a strong impression.
Ensure you use language devices in your feature article