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Target SWOT Analysis

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by

Natalie Skeele

on 22 March 2017

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Transcript of Target SWOT Analysis

SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Quality products
Strong brand
Exclusive partnerships
Payment options (Ex. REDCard) & price matching
Wide product portfolio
Store appearance

Limited demographic (America)
High employee turnover
Small online presence
Higher pricing than competition
Damaged reputation from legal issues
Not appealing to "shop local" consumers
Store expansion
Increasing private label products
Price reduction to match competition
Expand environmental platform
Strong competition
Walmart, Kmart, Amazon, Costco
Growth of "shop local" movement
Macroeconomic factors
Government regulations
Legal issues
Mission
"We fulfill the needs and fuel the potential of our guests. That means making Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional experiences—consistently fulfilling our Expect More. Pay Less.® brand promise."
Goals
Inspiring Wellness
Fostering Sustainability
Championing Inclusion
Investing In Communities
Strategies
Strengths with Opportunities
Weaknesses with Threats
Strengths with Treats
Weaknesses with Opportunities
Core Competencies
Rare:
Cartwheel app, large product portfolio, combo of "expect more, pay less," location convenience
Organized:
Store layout, employee training, value chain
Valuable:
Distribution network, customer loyalty, recognizable brand
Inimitatable:
Target brand, resources, experience
Full transcript