Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Rent the Runway

Why RTR should maintain power in the fashion industry
by

Somi Hubbard

on 3 December 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Rent the Runway

2: Personalization
More likely to buy when advertised on relateable models
Precise filter search http://rtr.cm/T54nFi
Reviews/photos from customers
"Our Runway"
App
3: Business Model
Reseller
4: Designers
Buys dresses from designers
Not knockoffs (ie. celebritydresses.com)
Expands designers' clientele
Creates more buzz
Online talk leads to in-store purchases
Pinterest phenomenon
History
Co-Founders: Jenn Hyman & Jenny Fleiss
The inspiration
The launch

Why RTR should
maintain power
:
1)
democratization
of luxury fashion
2)
personalization
of website
3) effective re-seller
business model
4) symbiotic relationship with
designers


About
Rent designer dresses for 90% off for 4-8 days
3 MM members
170+ designers
Power
Grown over 100% each year
Value: $200 MM
Capital: $55.4 MM
Rent the Runway: The Netflix of Fashion
1: Democratization
Louis Vuitton in Singapore
Luxury fashion exclusivity
Perceived rarity
Physical space: Louis Vuitton vs. the Internet
Affordability
Louis Vuitton maison
Zac Posen
85% off
Clover Canyon
77% off

Diverse models
Multi-platform
Ex) Zappos, RTR
Sold through company
Standard policy
Consistent customer service
Money management
Ex) eBay
Many sellers; middle man
More product, competing prices
Less guarantee
But not too much...
Not a big social media presence
181,000
38,000
Monopoly
Higher prices
Less personalization/attention
“Designers hated the idea of Rent the Runway because they thought it would
cannibalize their retail sales
. Whereas, in fact, what we’re doing is
introducing the next generation
of women to these designer brands."
-Jenn Hyman, CEO
Full transcript