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Rent the Runway

Why RTR should maintain power in the fashion industry

Somi Hubbard

on 3 December 2013

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Transcript of Rent the Runway

2: Personalization
More likely to buy when advertised on relateable models
Precise filter search http://rtr.cm/T54nFi
Reviews/photos from customers
"Our Runway"
3: Business Model
4: Designers
Buys dresses from designers
Not knockoffs (ie. celebritydresses.com)
Expands designers' clientele
Creates more buzz
Online talk leads to in-store purchases
Pinterest phenomenon
Co-Founders: Jenn Hyman & Jenny Fleiss
The inspiration
The launch

Why RTR should
maintain power
of luxury fashion
of website
3) effective re-seller
business model
4) symbiotic relationship with

Rent designer dresses for 90% off for 4-8 days
3 MM members
170+ designers
Grown over 100% each year
Value: $200 MM
Capital: $55.4 MM
Rent the Runway: The Netflix of Fashion
1: Democratization
Louis Vuitton in Singapore
Luxury fashion exclusivity
Perceived rarity
Physical space: Louis Vuitton vs. the Internet
Louis Vuitton maison
Zac Posen
85% off
Clover Canyon
77% off

Diverse models
Ex) Zappos, RTR
Sold through company
Standard policy
Consistent customer service
Money management
Ex) eBay
Many sellers; middle man
More product, competing prices
Less guarantee
But not too much...
Not a big social media presence
Higher prices
Less personalization/attention
“Designers hated the idea of Rent the Runway because they thought it would
cannibalize their retail sales
. Whereas, in fact, what we’re doing is
introducing the next generation
of women to these designer brands."
-Jenn Hyman, CEO
Full transcript