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Rent the Runway
Transcript of Rent the Runway
More likely to buy when advertised on relateable models
Precise filter search http://rtr.cm/T54nFi
Reviews/photos from customers
3: Business Model
Buys dresses from designers
Not knockoffs (ie. celebritydresses.com)
Expands designers' clientele
Creates more buzz
Online talk leads to in-store purchases
Co-Founders: Jenn Hyman & Jenny Fleiss
Why RTR should
of luxury fashion
3) effective re-seller
4) symbiotic relationship with
Rent designer dresses for 90% off for 4-8 days
3 MM members
Grown over 100% each year
Value: $200 MM
Capital: $55.4 MM
Rent the Runway: The Netflix of Fashion
Louis Vuitton in Singapore
Luxury fashion exclusivity
Physical space: Louis Vuitton vs. the Internet
Louis Vuitton maison
Ex) Zappos, RTR
Sold through company
Consistent customer service
Many sellers; middle man
More product, competing prices
But not too much...
Not a big social media presence
“Designers hated the idea of Rent the Runway because they thought it would
cannibalize their retail sales
. Whereas, in fact, what we’re doing is
introducing the next generation
of women to these designer brands."
-Jenn Hyman, CEO