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Company Culture

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Matt Fraher

on 20 April 2013

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Transcript of Company Culture

Innocent Smoothies Company Culture Definition Company Background Innocent Culture "Organizational culture is a set of shared mental assumptions that guide interpretation and action in organizations by defining appropriate behavior for various situations." - Grown from £500 investment in fruit to a £100,000,000 company in just 8 years

-Innocent Drinks is a company that makes smoothies, juice and veg pots.

-They sell over two million smoothies per week

- Innocent is over 90% owned by The Coca-Cola Company. Corporate Social Responsibility Office concept Strategic plan & Values Conclusion Sources: Thank you for your attention:

We welcome any questions: Ravasi and Schultz (2006) Today Start-up
In 1998, Adam Balon, Jon Wright and Richard Reed decided to try out a new business venture by selling pure fruit smoothies at a music festival. They provided two dustbins for customers to deposit their empty cups, one labeled ‘yes’ the other ‘no’. The question on a sign above the bins read. ‘Should we give up our jobs to make these smoothies?’ Innocent was formed on two basic principles:

"Every product contains 100 per cent pure, fresh ingredients and no fruit concentrates"

"Via a non-corporate attitude, a sincere commitment to the cause and creative thinking, it is possible to create a fast growing company that acts responsibly." From Company Culture to clients - Create natural working environment No dress code
Personal working culture Innocent has been able to stay true to its founding principles, even through incredible growth and expansion. This had lead it to be most desirable company to work for in 2012, awarded by The Times. Innocent's model really does challenge the notion and perceived norms of working environments. It champions a culture that puts the interest of workers and consumers first.

Innocent recent awards

Business XL10 – Company of the Year
Business Awards – Small/Medium Business of the Year
Growing Business Awards – Most Promising New Company -Creative business space Open communal space, furnished with picnic benches, booths and table football.
Large enough for the whole company to gather at once. -Employee welfare Large, open family kitchen where food and drink is free to all employee's
Communal ‘chill-out’ space
Free lunchtime yoga - Close management Innocent mix all workers, so you could find an accountant working next to a receptionist, who are opposite the marketing team. This breeds"organic"creativity as there are no interdepartmental barriers. - Humor Tongue-in-cheek sense of humor in office furniture and documents leading to a no-nonsense approach to business. Innocent use most of the Earth's resources in their supply chain, so it's essential that we work alongside our suppliers to reduce where possible. Innocent donates 10 % of annual profits to charity, double what BP donates. Groves, K. (2010). Growing Up But Staying Innocent. Available: http://enviableworkplace.com/growing-up-but-staying-innocent/#axzz2Qv7XADsd. Last accessed 20th March 2013. Ravasi, D., Schultz, M. (2006), "Responding to organizational identity threats: exploring the role of organizational culture", Academy of Management Journal, Vol.49, No.3, pp. 433–458 Innocent . (2013). Innocent Drinks. Available: http://www.innocentdrinks.co.uk/. Last accessed 5th April 2013.
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