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Strategy

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by

Marcia Dupree

on 19 March 2015

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Transcript of Strategy

152
Pestel Analysis
Porters 5 Forces
Industry Lifecycle
Strategic Group analysis
Share Price
Value Chain Analysis


VIRO
Tows Matrix
Recommendation 1
Recommendation 2
Suitability
SWOT - Need for greater control over shipping methods and pricing
PESTEL - Growing concern over environmentally friendly operations

Acceptability
Stake holders:
Share holders - possible increase shareholder value as company expands
Employees - create more jobs
Consumers - more reliability and responsibility of good being delivered (improved service)

Feasibility
Large Cash reserves
Already acquired Shuttle
Could add long term value (either improved service or sell of assets)
Political Factors
• 2015 general election

• Government censorship laws 2014
Economics Factors
Exchange rates

Global change in consumer buyer behaviour

UK coming out of recession
Social Factors
Culture

Increased charitable giving

Trends

Adoption of social media

Increase CSR
Technological factors
Growth of the internet

Multi-channel retailing

Personalisation

Marketing automation

Geo-targeting

Wearables

Sensors

Payments
Legislation
• Distance selling regulation of 2000

• Data protection laws

• Counterfeit regulation laws

• Dangerous weapons

• Fraud

• Drug paraphernalia

• Tax avoidance

Environmental Factors
Alternative delivery methods
Stakeholder Analysis
Million buyers
800
Million listings
25
Localised websites
25
Million sellers
250
Bargaining Power of Suppliers
Million daily searches
-
Infinite supply of suppliers
- Low power
- eBay is attractive
240
Million mobile listings
Bargaining Power of Buyers
No Standard Products
Buying from Global Network
Strong Brand Reputation
Threat of Substitutes
High level of substitutes
Price sensitive market
Social Change in selling habits
Low switching costs
No exclusivity
Stakeholder Analysis
Stakeholder Analysis
(continued)
Threat of New Entrants
Low entry Barriers
Minimal Tech Barriers
High Appeal
Global Platform
Government Regulations have minimal impact
Introduction
Pestle
5 Forces Analysis
Industry Lifecycle
Stratigic Group Analysis
Stakeholder Analysis
Company Finances
Value Chain Analysis
VIRO
TOWS
Recommendations
Partnership with Facebook
Reigniting the Community Spirit
Decrease in Fraud
Neutralizing competition form Facebook groups
Take advantage of Big Data

Partnership with Facebook
Reigniting the Community Spirit
Decre
Suitability

Shuttle
Legal

Finance

Human Resources

R&D

Marketing

Traffic Conversion

Auction process

Payment

Peer review
S
Acceptability
Stakeholder analysis
Large Cash reserves
Heavy traffic on Facebook
Feasibility
Value Chain
Money
Man Power
Machinery
Suitability
PESTEL
External environment - social media trends.
SWOT Analysis
Acquired the business in 2013
Operate in London
Expansion

create a ups delivery service for ebay?????
Strengths
Weaknesses
Opportunities
Threats
• Global reach
• Leading online market place
• Acquisitions & Alliances – PayPal, IBM, Skype, Gumtree.
• Brand reputation
• Size – recognition, buying power, influence
• Product range
• Unique
• Low running costs – no floor space or stock holding
• Payment security

• Poor understanding of none westernised countries
• High fees
• Hard to control fraud
• Technology reliance

• Increase in mobile shopping and payments
• Increase in online spending
• Increase in online consumer confidence
• Technology advances
• More acquisitions
• New markets
• Global Increase of online users/internet access

• Poor or failed acceptance in key markets such as japan and china
• Online fraud and security threats
• Exchange rates
• New policy’s and legislation
• Customs/ buying of illegal products
• Drug laundering
• Increased competition from Amazon, Social media pages, charity shops, free ads.
• Exhausted markets
SAF
SO
S2, S3, S5, S8, O4, O5 - Expand into growing markets
S3, S8, O6 - Social media link to EBay
S3, S4, S5, S8, O4, O5 - Enter/expand markets through differentiation and product range
S7, S8, S9, O1, O2 - Develop and expand mobile and online consumer activity
WO
W2, W3, O3 - Use technology advances to improve reliability and security
W4,O6 - Develop better market understanding through social media
W5, O1 - Use mobile shopping/payments as part of growth strategy
ST
S2, S8, T1 - Re-enter Asia through acquisition
S4, S8, T2 - Diversify company - shop retailers, EBay direct stock
S7, S8, T3 - Invest, strengthen and advertise online security
S4, S5, T2 - Promote product range and unique experience to retain/ attract customers in recovering economy
WT
W1, T2 - Reduced concern over high fees in healthier economy
W2, T6 - Tightening legislation plus more internet monitoring can minimize fraud
Full transcript