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Cupcake Genius

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by

Morgan Collins

on 2 April 2014

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Transcript of Cupcake Genius

Enticing and Inventive-The Perfect Formula
Simplistic and Traditional
Inviting and Cheerful
Who says your cupcakes can't be smart and pretty?
Logo/Slogan
Advertising
Packaging Labels
"Aside from the obvious superiority in taste and innovation, what speaks most for the new bakery is the long lines of hungry customers, standing and raving over the treats they are about to indulge in. Checking out the bakery’s “Smart Sunday” deal of half price cupcakes may be the best decision you ever make."
"Cupcake Genius not only pleases customers with savory sweets, but presents a twist to traditional baked goods in both flavor and style."
$2.50 per cupcake
Monday, April 5, 2014
Bakery News
Enticing and Inventive-The Perfect Formula
Cupcake Genius
"The store models a “nerdy” twist to your typical bakery, with a logo containing a cupcake with glasses to emphasize that Cupcake Genius is the smart choice when it comes to baked goods."

Ali Pollock
Morgan Collins
Matt Newman
Hatboro- Horsham
High School
Full transcript