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GLOBAL MUSIC REPRESENTATIONS

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by

Erica Son

on 12 December 2017

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Transcript of GLOBAL MUSIC REPRESENTATIONS

POP STAR FORMULAS AROUND THE WORLD
What does it take to be a K-POP star?
"They don't think about one area of the business versus the other, it's all about watching TV and going online and listening to music. It's part of their world" (Sullivan, 2011).
Pop Star Formula with Selena Gomez:
Affiliation in the industry
Corporate synergy


Pop Star Formula in the U.S.
Katie Woodilla
&
Erica Son

"A new technique of locating new musical content in Europe or elsewhere, modifying it into Korean content, and then redistributing it on a global scale" (Oh, 2013).
Blackpink
Strict and perfect synchronization in groups
YG Entertainment
Meet the Korean "ideal body type" & face



How to 'POP' in South Africa
India
Nhlanhla Tshabalalal aka Frank Casino

Pop Star Formula:
"Signing yourself is in fact the best way to grow your brand as an artiste in today's Pan-African music industry"
Specific and unique genre
What draws fans in Latin America?
CNCO
Pop Star Formula: Won Spanish singing competition,
La Banda

Merchandise

"Our life has completely changed since this all happened, I think we all dreamt of being here since we were really young. We all wished to be on stage, singing and dancing, just doing what we love," Richard said (Marti, 2016).



Pop Star Recipe in Brazil
Karol Conka
Pop Star Formula:
Increase self-esteem
Female Empowerment
Share experiences
“A big illness in women and people in general is self-esteem. It’s a lack of loving oneself. I’ve been through some low self-esteem myself. So, I was determined to help others through my music” (Culshaw, 2014).
References
https://www.africa.com/10-african-artists-to-watch-in-2017/

https://www.musicunitesafrica.org/neoafrikanvoices/an-exclusive-biographical-review-of-south-africas-rising-great-frank-casino

http://www.nickdrossos.com.au/#

https://thewaltdisneycompany.com/disney-digital-network-brings-fresh-original-content-directly-fans-around-world/
Marketing Tool for Disney Digital Network: Music and Media

"As Millennial and Gen Z audiences continue to consume ever-increasing content across mobile and social platforms, we feel it’s critical for Disney to have a network where audiences can experience quality content where they reside and with the influencers they trust.”
This kind of evolution is in Disney’s DNA
Changing With the Times
Pop Star Recipe
Let's take a journey around the world & see what it takes to be a pop star in...
US
Latin America
Brazil
South Africa
South Korea
take out!
What is the pop star formula around the world: specifically in the US, Latin America, Brazil, South Africa, and South Korea?

What makes these pop stars 'pop?'


(The Walt Disney Company, 2017)
(Music Unites Africa, 2017).
Even major pop culture artists/groups adopt American trends to become famous
Social media contributions
What YOU want to listen to... What YOU will endorse...
Global movement to break social stereotypes and "molds" placed on popular stars
Full transcript