Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Eerie's Company

No description
by

Rebecca Ho

on 2 June 2015

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Eerie's Company

Overview
Mission, Vision Statement and Strategy
R & D, Marketing and Production Sectors
Finance, Human Resources, and TQM Sectors
Performance Measures and Challenges
Solutions and Future Direction









Differentiator with PLC focus
Strategy was achieved through:
Strong investment in sales and production budget
Maintaining high productivity level in human resources
Superior Total Quality Management (TQM)













Research & Development
The Ideal Position
Production
Year 6-8:
Struggled to produce forecast
Especially in Low-End Segment
Max Investments kept decreasing each year
Due to: Bad debts and Low profit
Resulted in: Low Automation
Therefore, bought capacities and invest heavily on TQM instead.
Achieved:
8 Automation in Low-End; 5.2 in Traditional.
2,406 Capacities in Low-End; 1,814 in Traditional.
TQM
CPI systems

Vendor/JIT

UNEP Green Programs

As a result:
R&D cycle time ↓
Admin costs ↓
Demands ↑
Performance Indicator: Success Measure
Resolution
1) Create a Successful high end product to take back that segment.

2) Increase in Automation for Low-End and Traditional, as to meet customers' demands
3) Expand production capacities, so to create a larger, more suitable revenue stream.
Conclusion
Future GOALS!
Erie Sensor Company

Presentation
Mission & Vision
Mission:
Providing premium sensors to our customers which are specifically designed to satisfy their current and future technological requirements

Vision:
Our vision at Erie Sensor Company is to be the market leader in the next generation of sensory techonology









Marketing
Pricing
Human Resource

Strategies:

Maximise the training hours to increase productivity and lower turnover
Offer the highest wages, benefits etc to cause competitors’ labours to be on strike

What Happened:

Did not have enough cash to do so- 76 days of strike

Challenges
Lack of cash on hand
Problems with emergency loan
Large amounts of long term debt
Negative cumulative profit
Insufficient Automation level
Insufficient production capacity
Inability to raise additional share capital
Strikes caused by wage negotiations
Over supply of inventory
Questions?
Eerie's R&D
Promo and Sales Budget
Sales Forecasting
Finance
Income has always been negative due to emergency loan
Cumulative impacts
Material Cost Reduction
Labor Cost Reduction
Reduction R&D Cycle Time
Reduction Admin Costs
Demand Increase
11.80%
14.00%
40.01%
58.23%
13.42%
TQM Summary in Year 8
Year 5 Average Market Share
Eerie
Baldwin
Andrews
Chester
Digby
Ferris
19.4%
18.3%
17.1%
16.9%
14.8%
13.4%
R&D Mistakes
1)
Eforce
established in Year 3 (Pfmn: 11.3, Size: 14.0)

2)
Emi
established in year 6 (Pfmn: 17.1, Size: 3.0)

3)
Echo
(high end product)
"Leaders need to win the trust of followers".
(Antonakis et al, 2000)
1) Customers' Demand
*Higher concern in Traditional and Low-End Segments*

2) Can the company afford it?
*Sales > Costs = Profit?

3) Competitors' Prices
*Can we match it?
Pricing Setbacks Example
Increased in investments from year 2 onwards.
Year 3: Spent $3,440 in Sales budget and only spent $1,260 in Promo budget.
Year 4 onwards: Adjusted to match competitors.
Promo Budget:
Spend More= "Good Target Segment"
Spend Slightly Lesser= "Fair Target Segment"
Spend Less= "Poor Target Segment"
Sales Budget:
Spend More= "High Effectiveness"
Spend Slightly Lesser= "Medium Effectiveness"
Spend Less= "Low Effectiveness"
(Capsim, 2012)
(Capsim, 2012)
Achieved 98% Accessibility & 79% Awareness
Time Allocation
Year 1-4: Guessing Game
Year 5: Used Calculation to forecast
Step 1)
Highest sold units per segment
x
Next yr's segment growth rate(%)
=
A
Step 2)
A
+
Highest sold units per segment
=
Next year's Forecast
Calculation
Total TQM Investments
Year 5
Year 6
Year 7
Year 8
$11,650
$12,200
$6,300
$5,000
Total
$35,150
1) Increase Profitability

2) Removal of Debts

3) Market Leader

Full transcript