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InstaPrint

MGMT 102 Presentation
by

Derek Omuro

on 25 May 2013

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Transcript of InstaPrint

Team Snafu CHIEF EXECUTIVE OFFICER: Helen Guan

CHIEF FINANCIAL OFFICER: Michelle Su

CHIEF OPERATING OFFICER: Derek Omuro

CHIEF MARKETING OFFICER: Christopher Lee

CHIEF TECHNICAL OFFICER: Lenny See There is a dichotomy between
digital and physical photography InstaPrint Turn your iPhone into a Polaroid camera We want to fuse the classical and the contemporary to revolutionize smartphone photography. Our Mission: What causes this division? Printing photos is cumbersome

Digital photos can be shared instantly So what? In specific... Instant Polaroids
Sleek design
Print any image
Print multiple copies No need for printing services
InstaPrint fits in your pocket
Have the best of both digital and physical photography Breaking the barrier Thank you for listening!
- Team Snafu The Marketing Plan 04341077D87-8 The Target Market Who do we target? Polaroid camera users
People who print photos
Smartphone camera users
Social networking consumers What do they want? People want to be able to share photos digitally, while also having easy access to physical copies. How will we position InstaPrint? InstaPrint is reliable and cost-effective, allows easy digital sharing, and can develop Polaroids on the spot. Deployment Control Phase Product Launch Establish a market presence and be highly responsive to consumer needs. Goal: Our focus: Innovation Trendy marketing
Online and mobile
Continued product development
Smartphone compatibility
Larger Polaroid film support Embrace changing consumer needs The Four P's Product:
An innovative way of merging digital and physical photography
Place:
Online retailers and Snafu Stores
Price:
Target price: $100
Promotion:
Trendy online and mobile advertisements Team Snafu: InstaPrint
Full transcript