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Transcript of InstaPrint
CHIEF FINANCIAL OFFICER: Michelle Su
CHIEF OPERATING OFFICER: Derek Omuro
CHIEF MARKETING OFFICER: Christopher Lee
CHIEF TECHNICAL OFFICER: Lenny See There is a dichotomy between
digital and physical photography InstaPrint Turn your iPhone into a Polaroid camera We want to fuse the classical and the contemporary to revolutionize smartphone photography. Our Mission: What causes this division? Printing photos is cumbersome
Digital photos can be shared instantly So what? In specific... Instant Polaroids
Print any image
Print multiple copies No need for printing services
InstaPrint fits in your pocket
Have the best of both digital and physical photography Breaking the barrier Thank you for listening!
- Team Snafu The Marketing Plan 04341077D87-8 The Target Market Who do we target? Polaroid camera users
People who print photos
Smartphone camera users
Social networking consumers What do they want? People want to be able to share photos digitally, while also having easy access to physical copies. How will we position InstaPrint? InstaPrint is reliable and cost-effective, allows easy digital sharing, and can develop Polaroids on the spot. Deployment Control Phase Product Launch Establish a market presence and be highly responsive to consumer needs. Goal: Our focus: Innovation Trendy marketing
Online and mobile
Continued product development
Larger Polaroid film support Embrace changing consumer needs The Four P's Product:
An innovative way of merging digital and physical photography
Online retailers and Snafu Stores
Target price: $100
Trendy online and mobile advertisements Team Snafu: InstaPrint