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G325 CPiM Media & Collective Identity
Transcript of G325 CPiM Media & Collective Identity
Media & Collective Identity
representations of British youth
texts for 2014
5th-4th century BC
Franc Roddam, 1979, UK
Daily Mail article
British youths are 'the most unpleasant and violent in the world': Damning verdict of writer as globe reacts to riots
Lee Moran & Allan Hall, 10 August 2011
James Watkins, 2008, UK
Daniel Barber, 2009, UK
Mo Ali, 2010, UK
Attack the Block
Joe Cornish, 2011, UK
Nirpal Bhogal, 2011, UK
newspapers & the riots August 2011
How do the
How do contemporary media representations
representations be like?
What are the
of different media representations of British youth?
To what extent is
Media and Collective Identity
6 With reference to any one group of people you have studied, discuss how their identity has been mediated. 
7 “Media representations are complex, not simple and straightforward.” How far do you agree with this statement in relation to the collective group you have studied? 
adapt your learning to the question
connect different ideas into a coherent argument
balance and connect together
knowledge of industries
knowledge of texts
personal engagement (your opinion)
integrate discussion of the past and the future
use appropriate conceptual and theoretical terminology
express complex ideas clearly and fluently
MARKS are awarded for...
Use of examples 
Use of terminology 
relationship with reality
the values and ideologies of the producers
the process of construction
the variety of readings
preferred / dominant
the demonisation of youth
Matt Wolf, 2013, USA
and one US
TOPIC & FOCUS
Folk Devils and Moral Panics, 1972
This is England
Shane Meadows, 2006, UK
the media narrative arc
Risk: the Science and Politics of Fear, 2009
Barnardo's advert, The Great Prole Hunt, 2009
horror is where normality is threatened by the "monster"
The American Nightmare: Essays on the Horror Film, 1979
Mediated: How the Media Shapes Your World and the Way You Live in It, 2005
Thomas de Zengotita
almost everything comes to us through some form of media
so they will colour / influence our view of life and self-definition
Media, Gender and Identity, 2008
the power relationship between the media and audiences involves "a bit of both", or to be more precise a lot of both
Media power versus audience power
In chapter two we set out the background debate over whether the mass media has a powerful influence upon its audience, or if it is the audience of viewing and reading consumers who wield the most power, so we should return to that question here. During the discussions in this book we have found, unsurprisingly, that the power relationship between media and the audience involves 'a bit of both', or to be more precise, a lot of both. The media disseminates a huge number of messages about identity and acceptable forms of self-expression, gender, sexuality, and lifestyle. At the same time, the public have their own even more robust set of diverse feelings on these issues. The media's suggestions may be seductive, but can never simply overpower contrary feelings in the audience. Fiske talked in terms of semiotic 'guerrilla warfare', with the audience metaphorically involved in 'smash and grab' raids on media meanings, but this imagery inaccurately sees change as a fast and noisy process. It seems more appropriate to speak of a slow but engaged dialogue between media and media consumers, or a rather plodding war of attrition against the forces of tradition and conservatism: the power of new ideas (which the media conveys) versus the ground-in power of the old ways of doing things (which other parts of the media still like to foster). Neither the media nor the audience are powerful in themselves, but both have powerful arguments.
Gauntlett, David (2002), Media, Gender and Identity: An Introduction, Routledge, London and New York
identity is a performance
Gender Trouble, 1990
people do not have a 'real' identity within themselves; that's just a way of talking about the self - a discourse. An 'identity' is communicated to others in your interactions with them, but this is not a fixed thing within a person. It is a shifting, temporary construction.
identity is a shifting, temporary construction
Charles R. Acland
Teenage Sexuality, Body Politics and the Pedagogy of Display
media representations of youth by adults are an "empty category"
Representing Youth as a Problem
Representations of youth in popular culture have a long and complex history and habitually serve as signposts through which American society registers its own crisis of meaning, vision, and community. Youth as a complex, shifting, and contradictory category is rarely narrated in the dominant public sphere through the diverse voices of the young. Prohibited from speaking as moral and political agents, youth become an empty category inhabited by the desires, fantasies, and interests of the adult world. This is not to suggest that youth don't speak, they are simply restricted from speaking in those spheres where public conversation shapes social policy and refused the power to make knowledge consequential with respect to their own individual and collective needs.
When youth do speak, the current generation, in particular, their voices generally emerge on the margins of society--in underground magazines, alternative music spheres, computer hacker clubs and other subcultural sites.
Youth, Murder, Spectacle: The Cultural Politics of “Youth Crisis", 1995
media representations of deviant youths reinforce hegemony by constructing "normal" behaviour and "deviant" behaviour
Subculture: the Meaning of Style, 1979
subcultures bring together like-minded individuals who feel neglected by societal standards and allow them to develop a sense of identity
The media plays an important role in creating the subculture by unfavourably addressing it...
identity is a form of subjugation and a way of exercising power over people and preventing them from moving outside fixed boundaries