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Types of Business Presentations

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Shelby Carpenter

on 6 June 2013

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Transcript of Types of Business Presentations

Types of Business Presentations What We Will Be Talking About(Outline) Informative Presentations
Page 339 Briefing Vs. Reports
Pages 339-341 Briefing Reports Short talks(2-3 minutes) Short/brief or long/ detailed. Informal or
formal Audience already knows subject matter. Know why they are there Audience can be either aware or
unaware of topic Simple and straight forward. DON’T make complex arguments Internal: report given to someone in OWN organization
External: report given to clients, agencies, or general public Summarize a position Talk about what you have learned or done Simple presentation aids (ID badge) Simple presentation aids, questions-and-answers Specific Types of Reports
Page 342-344 Feasibility Report
Page 343 Definition: Evaluates one or more potential action steps and recommends how the organization should proceed Training (Page 344) Planning Training
Page 345 1. Define goal
2.Develop a schedule and list of resources:
Time Needed
Pens, pencils, folders, name tags
Training materials
4.Involve audience: Quizzes and contests
Use videos, demonstrations, pictures
5.Organize presentation Delivering the Training( Page 347) Link topic to audience: avoid punishment or payoffs
Example = mid-nighting and passes
Number items: The first thing we do is….
Use signposts: “Now we are going to talk about…
Use interjections: “This is important…”
Use repetition: Tell them what you are going to tell them, tell them, and then tell them what you've told them.
Add summarizes and previews: As I’ve just said…. Avoid Jargon: Don’t use more than needed and always

Tell them in a language they can UNDERSTAND (techno-snob) Persuasive Presentations
(Page 350) Influence to feel, think, or act a certain way Change minds and produce the results you want Organizing Persuasive Messages( Pages 351-353) Attention: I want to listen
Need: Something needs to be done
Satisfaction: (Satisfy need by presenting solution): This is what I need to do
Visualization: I can see myself enjoying the benefits of actions
Action: I will do this Definition:
Speeches intended to educate Information technology and business are becoming inextricably interwoven. I don't think anybody can talk meaningfully about one without the talking about the other . - Bill Gates Status Reports(Page 342):
"How's the project going?" Final Report
(Page 343) Given after completion Introduce report What Happened Results and Future How to Get More Info The How To(Page 344): 1. Introduction
2. Give Criteria:
Can it be done?
Is it necessary?
Can we afford it?
3. Methodology
4. Possible solutions
5. Evaluate solutions
6. Recommendations
7. Summarize findings Orient to subject
“We are going to learn about…"
Give an outline and then
sum up Start with an overall picture
(Page 348) Organization of
Material: Pages 348- 349 Link the familiar to the unfamiliar: Link new information to the information that they already know 2. Comparing Advantages: Put side by side and then state why yours is best
-DON'T ignore alternative plans 3. Criteria Satisfaction: Set up standards
audience will accept then show you meet them 1. Problem-Solution: Fix something that is "wrong"
State problem and why current solution isn't working Depends
on the TOPIC
and AUDIENCE Motivated Sequence
Page 353 Group Presentations: Structure and how to give them Informative Presentations: Briefings, reports, training Persuasive Presentations: How to organize, different types and strategies Introduce: Guest, present awards, receive awards 1. Purpose
2. Brief clear
3. Problems
4. Next?
5. Finish Background Teaches how to DO something
Biotech firm vs. janitorial Cover only necessary Information(Page 349):
Explain what they need to know
and don’t go on about it. If want more info they will ASK for it Types of Persuasive Presentations
Pages 353- 355 1.Motivational Speeches: Recruit and energize, creates enthusiasm
2.Goodwill Speeches: Creates a favorable imagine for the speaker’s cause in the minds of the audience 3. Proposals: Advocate that your audience take specific action
a. Use the problem-solution

4.Sales Presentations: One party presents remarks aimed at persuading another to purchase a product or service 1. Establish client relationships before your presentations
2. Put your clients' needs first: Audience wants to hear how to solve THEIR problems
3. Listen to your clients
4. Emphasize benefits, not features
5. Use an effective closing strategy Guidelines For Sales Presentations
Pages 355- 357 Page 350
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