Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

INTERMEDIATE 1

branding Peru
by

Boris Flores

on 22 August 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of INTERMEDIATE 1

HOW DO YOU REBRAND A COUNTRY ?
IN THE 80's
Perú had gone an economic and social crisis by the inability of the goverments and the terrorism boom.
1980 - 1990
-Annual avarage inflation 2,178% (Hyperinflation)

-Increased poverty
1990 - 2000
The war between the army and the terrorism (Sendero Luminoso and MRTA) Attacks such as Channel 2 ,Embasy of United State and Tarata.

IN THE 90's
1990 - 2000
Fujimori had been elected. He opened the market and modernized the economy with positive results like...
Reduced the terrorism
Political, social and economic stability
Grow up the Internacional Free trade
As a consequence...
IN THE LAST 13 YEARS
The economy began to grow , it had greater political and social stability, which allowed...
Foreign investment income
Increased exports and imports
The boom of the Peruvian Gastronomy
Increased of tourism
Macchu Picchu was consider as one of the wonder of the word
As a result of all these events..

We created ...
Our own brand
With this brand we expect to...
Be the most attractive alternative for tourist in the world
Attract more foreign investment
Increased the exports
Brand country Peru is...
Competitive Advantage + brand positioning +Value added

THANKS FOR YOUR ATTENTION


Rescued the people on the embasy of Japan
Full transcript