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Transcript of INTERMEDIATE 1
IN THE 80's
Perú had gone an economic and social crisis by the inability of the goverments and the terrorism boom.
1980 - 1990
-Annual avarage inflation 2,178% (Hyperinflation)
1990 - 2000
The war between the army and the terrorism (Sendero Luminoso and MRTA) Attacks such as Channel 2 ,Embasy of United State and Tarata.
IN THE 90's
1990 - 2000
Fujimori had been elected. He opened the market and modernized the economy with positive results like...
Reduced the terrorism
Political, social and economic stability
Grow up the Internacional Free trade
As a consequence...
IN THE LAST 13 YEARS
The economy began to grow , it had greater political and social stability, which allowed...
Foreign investment income
Increased exports and imports
The boom of the Peruvian Gastronomy
Increased of tourism
Macchu Picchu was consider as one of the wonder of the word
As a result of all these events..
We created ...
Our own brand
With this brand we expect to...
Be the most attractive alternative for tourist in the world
Attract more foreign investment
Increased the exports
Brand country Peru is...
Competitive Advantage + brand positioning +Value added
THANKS FOR YOUR ATTENTION
Rescued the people on the embasy of Japan