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Google/Yahoo Consumer Behavior

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by

Emily James

on 30 July 2013

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Transcript of Google/Yahoo Consumer Behavior


Non-Current History
Founded:
Jan 1994, Stanford University Campus
Founders:
Jerry Yang and David Filo, Engineering doctoral students.
What Yahoo Means ...
Acronym: "Yet Another Hierarchical Officious Oracle"
Original Name :
"Jerry & David's Guide to the World Wide Web"
Yahoo!:
March 1994
Current History
Headquarters
Sunnyvale, CA
Deal to acquire Facebook, failed.
Was out bid by Google to
acquire YouTube.
Current CEO
Marissa Mayer
Former Google executive
July 2012
Customizations
Acquisitions
First Acquisition:
Net Controls
September 1997
$1.4 Million
Target Market
all internet users
of all ages
Internationally known
Target Market
Non-current History
Founders:
Founded:
Larry Page & Sergey Brin
Menlo Park
September 7, 1998
What does Google Mean?
"googol"
#1 with a 100 zeros
organize a infinite amount of informaiton
Headquarters
Mountain View, CA
Current CEO
Larry Page
January 2011
Homepage:
Whats New?
Acquisitions:
First Acquisition:
February 12, 2001
Commonly Known:
WELL KNOWN ACQUISITIONS
PRODUCTS
Google Chrome
Target Market
"Google is for everyone"
What's New?
8 Pillars of Innovation
Have a mission that matters
Think big, but start small
Strive for continual innovation
Look for ideas everywhere
Share everything
Start with imagination, fuel with data
Be a Platform
Never fail to fail
Google Glass
What's Next?

Driverless cars
Google X
Entire world internet with balloons
Yahoo's future....
to become more competitive
Google Earth
Demographic:
34 years+
55% male
upper-middle class income
higher education & technology adept
Full transcript