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Charlotte Melissa

on 28 October 2013

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Transcript of Google

Theories of Motivation within Google
Group 7
Benefits and Motivators for working at Google
· Maslow’s Hierarchy of Needs
· McGregor's Theory X and Theory Y
· Management by Objectives
· Herzberg’s Two Factor Theory
· Victor Vroom's Expentancy Theory
· McClelland's Theory of Motivation
· The Hawthorne studies
· The Google Effect

A Brief History
of Google
Diversity at Google
We are all familiar with and use
google on a regular basis but most do not
understand the concepts and theories
surrounding google and its workplace.

Today we will be presenting you with a more
in depth look at Google by providing you with
a brief overview or history, as well informing
you about multiple motivational theories
and ways that google actually
motivates its employees.
Founded: September 4th, 1998
Founders: Larry Page and Sergey Bin

· 1995: Met at Stanford University

· 1996: BackRub

· 1997: Became “Google,” a play on the word “googol”

· 1998: Google Inc. was born
August 18th, 2004 : Google went public
Maslow's Hierarchy of Needs
The Hawthorn Effect
Herzberg’s Two Factor Theory
McClelland's Theory of Motivation
Management by Objective
McGregor's Theory X and Theory Y
The Google Effect

· First Google Doodle was in 1998
· 2000 - Dennis Hwang; doodle to honor Bastille
Dennis Hwang appointed as Chief Doodler
There is now a team of illustrators (or doodlers) and engineers who design each and every doodle
User submissions: email your ideas to proposals@google.com
Google Doodles
2004: AdWords was introduced
April 1st, 2004 : Gmail formed
2005: Google Maps and Google Earth
2006: Google acquires YouTube
·September 2nd, 2008: Official release of Google Chrome

2007: Android and Open Handset Alliance
"The Comic Heard Around the World"
2001: Larry Page steps down as CEO and Eric Schmidt takes his title
April 2011: Larry Page once again took the title of CEO, Eric Schmidt is appointed as executive chairman
June 2011: Google+
Diversity is an essential component of the culture at Google. Today Google has more than 70 offices in over 40 countries around the globe. Googlers come from all over the world and from every background which brings unique experiences and perspectives to their work.
Diversity in Workforce
Diversity in Culture
Diversity in Users and Communities
Diversity & Inclusion and Students

Black Googler Network (BGN)
Diversity in Google's Culture

Diversity and Inclusion in
Google's Users and Communities
Diversity & Inclusion
and Students

Generation Google Scholarship
Google Lime Scholarship for Students with Disabilities
Google SVA Scholarship for Students Veterans
Partnering with the Black Community
Partnering with Women
Partnering wiht the LGBT Community
Charlotte Jones
Sarana Thompson
Andrea Flores
Eliana Borda
Billy Walters
Craig Fisher

VetNet: The Google Veterans Network
Gayglers: Google's LGBT Network

The Capability Council

Hispanic Googler Network (HGN)
Diversity in Workforce

Google Employee Resource Groups
Celebrating a culture of diversity
Black History Month
LGBT Pride
Hispanic Heritage Month
Sum of Google
Global ERG Leadership Awards
Global ERG Leadership Summit

Prayer Room
New Parents Support Program
LGBT Benefits

Diversity & Inclusion in Google's benefits
Diversity in Business
Diversity in Products for Google Users
Women Entrepreneurs on the Web
Accelerate Your Business
YouTube Captions
Silent Hangouts for Google+
ChromeVox Screen Reader
Diversity in Communities
K-12 (Pre-University) Education Outreach
LEAD Computer Science Institute
Google Roots in Science and Engineering Awards(RISE)
Google Science Fair
Programs for University Students
Google's BOLD Internship
Computer Science Summer Institute
Engineering Practicum
Global Scholarships and Awards
1. Eliminate Job Dissatisfaction
Herzberg called the causes of dissatisfaction "hygiene factors".

2. Create Conditions for Job Satisfaction
To create satisfaction,you need to address the motivating factors associated with work.

Under Vroom's Expectancy Theory an individual's opinion is influenced by the following factors:

Expectancy – Does the individual believe that they can achieve the task?

Valence – Does the individual believe that completing the task will benefit them or cause detriment?

Instrumentality – What is the probability of completing the task leading to an outcome desired by the individual?

Self -actualization
Love and Belonging
Safety and Security
Focus manager and employee efforts on activities that will lead to goal attainment.
Can improve performance at all company levels.
Improves employee motivation.
Aligns individual and departmental goals with company goals.
Vroom's Expectancy Theory
Google's success is largely due to the way the company motivates its employees .
Google attracts and retains top level talent by offering incentives above and beyond normal employee benefits.
Increased employee performance when they know they are being studied.
Promotes teamwork and activeness on projects
Small workgroups help amplify the hawthorne effect
Achievement - Thrives on difficult projects
Affiliation - Prefers working in a group with less responsibility
Power - Embraces the leadership role

Works Cited
·No dress code
On-site doctor
· Lap pool
· Free gym, fitness classes, and organized inter-mural sports
· Free never-ending gourmet food and snacks
· Free hair cuts
· Game Room
· 80/20 Rule
· Shuttle Service
· Take your pet to work
· Friday - free beer and wine
· Maternity leave for males and females plus a bonus
· Free on-site daycare
· Considerable death benefits
· Laundry/dry-cleaning services
· On-site Massages
· Free concierge service for errands
· Extended time off
· Travel insurance and emergency assistance
· Course reimbursement
· Legal Aid

Theory X says that employees inherently dislike and shirk work and therefore they should be directed or even coerced into performing their jo tasks.
Theory Y says that employees naturally seek work and responsibility and therefore they should be given freedom in accomplishing their job tasks. (Stephen P. Robbins, Timothy A. Judge, 2012)

- Employees at Google are given freedom to use 20 percent
of their project time on projects that they like most
- The employees are given unlimited number of sick leaves.
Diversity & Inclusion in Equal Opportunity
Diversity & Inclusion Awards
Free of harassment, intimidation, bias and unlawful discrimination of any kind
Fortune Magazine's #1 on 100 Best Companies To Work For (2007,2008,2011,2012)
(#4 in 2009,2010)
Benefits . (n.d.). Google Jobs. Retrieved September 9, 2013,
from http://www.google.com/about/jobs/lifeatgoogle/benefits/

Cook, J. (2012, May 27). How Google Motivates their Employees with Rewards and Perks. HubPages. Retrieved August 19, 2013,
from http://thinkingleader.hubpages.com/hub/How-Google-Motivates-their-Employees-with-Rewards-and-Perks

Daft, R. (2012). Management (10 ed.). Mason: South-Western, Cengage Learning.

Diversity & Inclusion at Google. (n.d.). Diversity and Inclusion. Retrieved September 12, 2013, from http://www.google.com/diversity/

Emerson, R. (2012, January 30). Google's Best Benefits: The Top 7 Perks Google Offers Employees. The Huffington Post. Retrieved October 28, 2013, from http://www.huffingtonpost.com/2012/01/30/google-benefits-employee-perks_n_1242707.html

Google Motivation Case Study. (2013, April 15). My Assignment Help Samples Case Study Review Sample. Retrieved September 18, 2013, from http://myassignmenthelp.info/assignments/hr-assignment-case-study-google-motivation-case-study/

Google: Company Overview. (n.d.). Google. Retrieved September 9, 2013, from http://www.google.com/about/company/

Just Google - A Parody of "Beat It" by Michael Jackson. (2006, October 10). YouTube. Retrieved August 19, 2013, from http://www.youtube.com/watch?v=KO_ey4v1ccAaaa http://www.simplypsychology.org/maslow.html

Strickland, J. (2008, August 4). How the Googleplex Works. How Stuff Works. Retrieved September 20, 2013, from http://computer.howstuffworks.com/googleplex.htm

By: Charlotte Jones
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By: William (Billy) Walters
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