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Gronstedt, EA

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Anders Gronstedt

on 18 October 2013

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Transcript of Gronstedt, EA

1. 3D immersive
2. Gamification
3. Social
Character intro:
Wheels fall off
Story elements
Join Train for Success
ASTD St. Louis
Anders Gronstedt, Ph.D.
President, Gronstedt Group
October 18, 2013
Quests: Goal(s) without specifying how to accomplish.
Points: Experience, skill, reputation, etc.
Levels: Progressively more rewards and resources.
Badges: Awards for accomplishing tasks or skills.
Cut-scenes: Videos to advance the plot line.
Time pressure
Game mechanics
The best that can be said about most mobile learning is that you get to experience the sensation of coma in bed!
Paint watches eLearning dry
When Lunesta can't sleep it takes eLEarning
The best that can be said about most eLearning: It gives you the sensation of coma without the worry and inconvenience
Thank you!
4. Transmedia storytelling
Significantly higher engagment over a 2D Flash course
100 times as cost effective as live exercises with same performance results
NYC emergency response simulation
3D immersive, gaming and transmedia storytelling
Let's create "Insanely great" learning
"It's just for compliance"
"We don't have budgets"
"Not in our culture"
“all knowing”
“social architects”
Role of training
(cc) image by rocketboom on Flickr
Computer-based simulation games more
effective than traditional approaches by
any measure, including 20 percent more
effective in ability to complete
training-related tasks*
Meta-analysis of 65
studies and 6,476 trainees

*“A Meta-Analytic Examination of the Instructional Effectiveness of Computer-Based Simulation Games” Traci Sitzman, Personnel Psychology, January, 2010.
“The opposite of play isn't work.It's depression.”
Professor Brian Sutton-Smith
3D display, gesture technology and
virtual reality headsets
Amount of video watched on mobiles increased by 100 percent 2012
2016 two-thirds of worldwide mobile data traffic will be video content according to Cisco.
Xbox users spend more time watching video than playing games
Video revolution
Full transcript