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The Music Business#reigatemedia

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by

jon ohara

on 22 February 2012

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Transcript of The Music Business#reigatemedia

The Music Business Production Distribution Marketing Exchange SEVEN QUESTION AREAS WE NEED TO DISCUSS: the issues raised by media ownership in contemporary media practice Mainstream Independent the importance of cross media convergence and synergy, in production, distribution and marketing; the technologies that have been introduced in recent years at the levels of production, marketing and exchange; the significance of proliferation in hardware and content for institutions and audiences; the importance of technological convergence for institutions and audiences; the issues raised in the targeting of national and local audiences (specifically, British) by international and global institutions; VS the ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour. YOU is where we start...
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