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Design Thinking Techniques

This prezi introduces some Design Thinking techniques focusing mainly on the preparation and concept phase

Zsuzsanna Kovacs

on 10 December 2013

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Transcript of Design Thinking Techniques

Effect Maps
create a mind map on the product level
kick-off meeting with all project members
clarify roles
define project scope
what? how? who? why?
helps defining the right scope
shows alternative approaches
only decision makers
Product vision
living document: keep it updated
dream big
define basic principles and differentiators
decision makers
Reframe the problem
define the problem you want to solve
decision makers
address user needs
create separate architecture vision
involve the customer, sign the problem statement
one clear question as your problem statement
Prepare user research
plan research activities
define milestones
ux researchers
brainstorming: what you want to find out, cluster and prioritize
align research goals with project teams
prepare interview guide
Contextual interviews
talk with users about their needs
ux researchers
observ them in their work context
one-on-ones, no managers
prepare them thoroughly
give incentives
Remote interviews
train project members on how to make good interviews...
recruit / help them recruit
record sessions if possible,
take photos
...and good notes
use Skype or phone
tell your interview experience to your team with your own words
everybody who did interviews
place the post-its one-by-one on a whiteboard, and explain them
cluster common findings
teams of 4-5
others note down/draw key points to postits
x each interview
aggregated user profile of a user type: similar goals and characteristics
everybody who did interviews
name, age and personality helps to gain empathy
teams of 4-5
focus on attributes and behaviors that are important from your product's point
choose the persona(s) to focus on
User stories
one sentence in everyday business language
everybody who did interviews
teams of 4-5
Task flow analysis
Customer journey map
User story mapping
take a persona (hero)
everybody who did interviews
create a story in which your product/feature solves your hero's problem
teams of 4-5
take a user story (problem)
draw a storyboard
captures a specific user need
"I as (persona name) want to..."
use it to sell your product
take a feature to design or improve
everybody who did interviews
place the post-its one-by-one on a whiteboard, and explain them
cluster common findings
teams of 4-5
all team members write down their ideas on post-its, there is no bad idea
Paper prototype
make a paper prototype early
UIDs and UXRs
test it with users who fit your focus personas
rate them: every team member have 5(x) votes
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