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HRS Coca Cola Project

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by

Mariana Zarate

on 25 March 2013

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Transcript of HRS Coca Cola Project

HR Strategy Project Tianshi Feng & Mariana Reynoso BUSINESS STRATEGY SWOT ANALYSIS HR STRATEGY CULTURE & VALUE VISION VISION (CONT.) MISSION STATEMENT INTRODUCTION HISTORY (Cont.) HISTORY This project is based on Coca-Cola Company ARCACONTINENTAL Group.
Coca-Cola Company, is the world’s largest beverage company.
Coca-Cola Company has 400 kinds of beverage brands in over 200 countries, which takes 48% of market share in the world. Coca-Cola Company was founded in 1892
Changed the layout of casing twice.
Produced new productions: Fanta (1955), Sprite (1961) and Diet coke (1982). Focus on Marketing:
Cooperation with Olympics Games (1928)
Supply beverage to the America’s Army (1943).
Changed name of the company from “Coca-Cola Classic” to “Coca-Cola” People
Portfolio
Partners Planet
Profit.
Productivity The organizational culture is based on seven
core values: Recruitment and Selection.
Best Work Force.
3 interview filters.
General skills & knowledge.
Outsourcing? HR STRATEGY (Cont.) Training and Development.
Conserve Top Position.
Induction course.
DTN Program.
2 years.
Scheduled courses.
Environmental Activities. HR STRATEGY (Cont.) Benefits and Compensation.
Law Benefits.
Extra Benefits.
Attendance and Punctuality.
Productivity.
Perfect Assistance. HR STRATEGY (Cont.) HR STRATEGY (Cont.) HR STRATEGY (Cont.) Career Development
Highly Qualified Personnel.
Internal Promotions.
Scholarships. Retention
Internal Promotions & Rewards.
Coca Cola Family.
Special Events Evaluation and Control
New Employees.
6 months.
DTN. BUSINESS & HR STRATEGIES
RECOMMENDATIONS BUSINESS & HR STRATEGIES
ANALYSIS BUSINESS & HR STRATEGIES
ANALYSIS (Cont.) Thank You! EXTRA RECOMMENDATIONS BS and HRS are linked
Functional HR Strategies
Best Practices
“Family”
Performance Management
Employee Satisfaction Index References ArcaContinental Group. (2013). ArcaContinental . Retrieved from http://www.arcacontal.com/Bambrila, J. (2013, March 05). HR PROJECT. (M. Reynoso, Interviewer)Coca Cola Company. (2013). Coca Cola Company. Retrieved from http://www.coca-colacompany.com/our-company/mission-vision-valuesCoca-Cola. (2012, 10 7). Coca Cola Company Statistics. Retrieved 3 16, 2013, from statisticbrain: http://www.statisticbrain.com/coca-cola-company-statistics/Daft, R. (2007). Understanding the Theory and Dseign of Organizations. China: Thomson South-Western.Interbrand. (2013). Best Global Brand 2012. Retrieved 3 15, 2013, from Interbrand: http://www.interbrand.com/en/best-global-brands/2012/Best-Global-Brands-2012.aspxMarr, B. (2012). Key Performance Indicators. Great Britain: FT Publishing .McWilliams, J. (2011, 3 1). Coca-Cola spent more than $2.9 billion on advertising in 2010. Retrieved 3 16, 2013, from ajc: http://www.ajc.com/news/business/coca-cola-spent-more-than-29-billion-on-advertisin/nQq6X/Reynoso, D. (2013, March 05). HR PROJECT. (M. Reynoso, Interviewer)Steve, G., & William, S. (2010, 2 25). Coca-Cola buying CCE North American bottling business. Retrieved 3 18, 2013, from MarketWatch: http://articles.marketwatch.com/2010-02-25/industries/30719997_1_coca-cola-enterprises-coke-shares-bottling-businessThe Coca Cola Company. (2013). Coca Cola Journey. Retrieved 3 10, 2013, from The Coca Cola Company: http://www.coca-colacompany.com/THE COCA-COLA COMPANY. (n.d.). http://www.coca-colacompany.com/. Retrieved February 02, 2013, from http://www.coca-colacompany.com/Vargas, C. (2013, Febrero 25). Coca Cola HR Management. (M. Reynoso, Interviewer, & M. Reynoso, Translator) Mexico.
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