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Turning Tail

Long tail websites

Ashante Jefferson

on 5 May 2010

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Transcript of Turning Tail

Turning Tail How 'Roos Rule Mankind Using the LongTail *This Prezi is not about the Kangapocalypse. I just couldn’t resist using my theme for this semester one last time. Just be thankful you didn’t have me my last semester at Furman. The theme was song performed by Kermit the Frog. My presentation on shifting the paradigm incorporating “Rainbow Connection” was epic!
http://www.wired.com/wired/archive/12.10/tail.html?pg=1&topic=tail&topic_set= The Long tail is a term referring to the phenomenon relating to the value of niche goods or services. It states that while some of a market is dominated by a few “mainstream” products, the majority of a market is niche products.
It explains the success of the business model of some companies. It is explained by Chris Anderson in this article: http://www.wired.com/wired/archive/12.10/tail.html?pg=1&topic=tail&topic_set= and this video Snorgtees is an online retailer. It specializes in shirts featuring putdowns, popular catchphrases, puns, and other wordplay. http://www.snorgtees.com/index.php
Snorgtees is able to provide a wide variety of speciallized shirts at a low price. Without Snorgtees and similiar sites, consumers would be unable to select a shirt from such a diverse collection. Chromeworld is another retailer that operates on the long tail of the market. Chromeworld provides after-market parts, equipment and accessories for motorcyles.

Chromeworld is at long tail of the long tail.
While other online retailers of motorcycle parts tend to specialize in one type of bike. Chromeworld sells parts for all types of bikes.

chromeworld.com crotchrocket.com cruisercustomizing.com harley-davidson.com wingstuff.com By carrying such a large and varied selection, Chromeworld is able to cross-market products tp different types of motorcycle riders. It is unlikely for a part to exist if Chromeworld does not have access to it. Chris Anderson wrote in the before mentioned article, “If you love documentaries, Blockbuster is not for you. Nor is any other video store - there are too many documentaries, and they sell too poorly to justify stocking more than a few dozen of them on physical shelves. Instead, you'll want to join Netflix, which offers more than a thousand documentaries - because it can. Such profligacy is giving a boost to the documentary business; last year, Netflix accounted for half of all US rental revenue for Capturing the Friedmans, a documentary about a family destroyed by allegations of pedophilia.” Several sites have been able to exploit this. Notably:
The long tail has benefited both the producer and consumer with respect to documentaries. I suspect most documentary filmmakers are not “in it” for the money. They have a desire to inform the public in an entertaining fashion. Likewise, viewers like a myriad of different topics. So, few documentaries will make a lot of money.
The documentary sites have greatly expanded the market for documentaries which is very specific with regard to demand. The effect has spawned a Mise en Abyme. The Internet Advertising Bureau made a documentary about the long tail featuring online entrepreneurs. That's right! The long tail created a
movie...about itself. Globalization and the internet commerce have changed the market for fringe and niche products. Once upon a time, the products were difficult to provide to the market. Consumers had to expend considerable resources in the form of capital or time, or be lucky to acquire some products.
Because of the difficulty in providing some products and their scarcity, the price was usually high. Now, because of producers’ access to consumers, prices and costs have dropped for both. This process allows for a wide variety of niche products to be profitably provided. The long tail may be the economic equivalent of a perpetual motion machine.
Pray we never find what's at the end Loved the course.
Shawn Jefferson
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