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Do social deal sites
Transcript of Do social deal sites
Do Social Deal Sites
Reasons for choices
My agreement & recommendations
Marco Bertini, Luc Wathieu, Betsy page Sigman, and Michael I. Norton
'Do Social Deal Sites Really Work?'
Harvard Business Review
Reasons for choices
Practical and Challenge
Social deal site
refers to a kind of website which collects discount information for people.(eg.Groupon and Lashou)
a consultant of Flanagan
Roddy, managing director of Flanagan
Ruth, marketing director of Flanagan
(10.2013 in Flanagan Theme Park)
Allie:Customers from DailyDilly are the worst, we should promote our service.
Ruth:DailyDilly can really increase the ticket selas of Flanagan.
Dilemma:Should Flanagan join in a social deal site?
Flanagan should join in a social deal site but handle the discount with care.
It's dangerous for a customer-facing business discount through a daily-deal site.
I concur with Lask that price is the most powerful way to drive sales but discounts can destroy margins.
Allie should find a balance between providing a better customer experience and giving a luring discount.
1.Price is a powerful way to drive sales.
2.Discounts can destroy margins.
3.Flanagan can avoid the discount addiction.
4.A discount from a social-media site could help solve the cash problem
1.It's dangous for merchants to give customers discount through a daily-deal site.
2.Acquiring customers organically
3.Give customers a high-quality service
4.Deal seekers are different from other customers.
Roddy:I want customers,Allie will make the decision.